I have developed menus, launched concepts, and overseen operations for the world biggest and most successful food brands including the Olive Garden Italian Restaurants, Applebee's Neighborhood Restaurants, Royal Caribbean Cruise Line, Seattle's Best, and Johnny Rockets. In the process I have learned what really influences eating choices. I have researched and written books on the growing trend of healthy eating starting in 2004. I am a indispensable resource for anyone building a health oriented business or those just wanting to know how to eat more healthy.