COO & Co-Founder WEEEL. ✔Nominated in the Top 100 Pricing Leaders by The Pricing Club. With 16 years of experience in the BtoB sector. Mastering customer relations, financial analysis, and project management, I also have skills in Change Management.
I have spent more than 15 years leading pricing strategy and revenue growth programs in B2B environments, from SaaS scale-ups to industrial and services companies. My experience covers the full pricing lifecycle: value-based pricing design, segmentation and packaging, discount governance, deal coaching, and commercial performance tracking. I have built and led pricing teams, implemented pricing software, and partnered closely with executive leadership to align pricing with product and go-to-market strategy.
I am passionate about pricing because it is the most direct and scalable lever to accelerate profitable growth. I thrive in environments where data, behavioral insights, and clear decision frameworks drive measurable financial impact.
The benefit you can expect from working with me: sharper monetization strategies that reflect customer value, stronger sales execution discipline, and sustainable uplift in revenue and margins. I bring a pragmatic approach that turns pricing strategy into concrete business results quickly.
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