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Clarity

Cam Taylor

Brisbane, Australia

Helping startups, solo founders, hackers, bootstrappers and designers to build, launch and market their products by answering specific questions like:

- How do I assess Product Market fit?
- What pricing should I set?
- What should my MVP be?
- How do I assess whether my product idea is a good one?
- How do I promote and sell it?

$1.67/min

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Marketing Product Design Product Management Lean Startups User Experience MVP

Answers 8
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Answers

Cam Taylor answered

Trying to break into the legal translation market. Targets: law firms, financial institutions, bigcorp. Positioning: high quality/prices. How?

This is anecdotal and I don't have data to confirm but the legal industry is very traditional - disruptive and innovative products can be a tough sell.

I think the most important question that you need to answer is do people need legal translations?

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Sales

Sales Process

Business Development

Cam Taylor answered

Does odd pricing turn you off (e.g., $29 vs $30)?

Thanks for the great thoughts all. Keep 'em coming...

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Pricing

Pricing Analysis

Pricing Strategy

Cam Taylor answered

Customer Acquisition strategy to attract businesses to your site?

In addition to Viktor's questions you need to answer:
1) Who is your audience?
2) What are their pain points?
3) Where are they online?
4) Who are the influencers in this space?

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Customer Acquisition

Marketing Strategy

Lean startup

Cam Taylor answered

I want to provide my clients with websites that get the best business results. If I only read one book on the subject, what should it be?

I'd recommend a link not a book - http://goodui.org/

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Web Design

Digital Marketing

Online Marketing Strategy

Cam Taylor answered

What is the smartest way to employ assistants overseas?

Step 1. Use oDesk.com or a similar online offering.
Step 2. Post a great job description. Ask respondents to answer specific questions. If real-time communication is important, specify the timezone.
Step 3. Shortlist applicants.
Step 4. Hire initially on a short term basis as a trial

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Business Development

Cam Taylor answered

I get the importance of content marketing, but where do you start when you're building a new company to get the ball rolling with limited time/money?

Develop a strategy and a plan.

Check out http://Fizzle.co - They have a 13 week ste-by-step guide.

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Content Strategy

Content Marketing

Online Marketing Strategy

Cam Taylor answered

How to turn a niche seasonal business into a all year round business?

Hey Fabio,

A couple of thoughts:
1) A lot of people in the southern hemisphere do a "Christmas in July" because that's when winter falls. So maybe you could target that market in May, June & July and squeeze out a few more sales.

2) Is there more you can do to optimize for the holidays to make your most effective period even better? This could be either marketing related or cost-saving/efficiency based.

3) Apart from that, I think it's going to be a hard sell to market and sell Christmas product out of season. Typically, seasonal stuff is heavily discounted during these non-holiday periods so that could be a problem. I'd take what you've learnt (and mastered to a certain extent by the sounds of it) with that business (eg product, marketing, logistics) etc and find new niches.

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eCommerce

Growth Strategies

Business Development

Cam Taylor answered

How can I start a Membership Site?

Build your audience first...not the product.

Check out Amplification (http://buildandlaunch.net/book/amplification/) by Justin Jackson (http://twitter.com/mijustin)

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Internet Entrepreneur

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Member since October 2013