I'm developing a platform, which helps companies find the right event to sponsor.
Could you please suggest a few strategies to attract companies?
Starting with a question "What is it that the companies look for when they decide to sponsor an event?" I am quite sure the answers would be "Age of attendees, number of people attending (so they can figure out cost of reach (sponsorship amount / number of attendees), type of the event, general profession of attendees etc.).
Using that information you can build individual landing pages that speak to that particular type of the company.
For example, if you are trying to sell to a law firm, landing page that shows demographics from NYC LegalTech will go a long way.
Option number two (this worked for us, so I am not sure how it would translate) is finding a list of attendees from the particular conference and then creating demand by sending "These people are looking for solutions like yours" emails to decision makers at the companies you are targeting.
Hope this helps a bit. If we view this from a bigger picture perspective, you need to do what advertising industry has been doing for a while, and that is, you need to break down each event into key metrics and demographics and then use those to sell to the prospective sponsors.
What you need is a clear inbound marketing strategy, which includes content marketing (blogging, ebooks, infographics, videos, images, audio, etc.), social media marketing, email marketing and PPC. Heavy emphasis on content marketing.
FYI, you should look into this:
https://sponsorist.com/
http://www.sponsorhub.com/
In addition to Viktor's questions you need to answer:
1) Who is your audience?
2) What are their pain points?
3) Where are they online?
4) Who are the influencers in this space?
The process by which you bring new clients or customers to your business is customer acquisition. The goal, for any company, is to create sustainable and systematic customer acquisition strategies that keep up with industry trends. Lead acquisition is the middle section. Customer acquisition, however, is the entire end-to-end process that involves all these stages. It is only a matter of discovering who they are and focusing your customer acquisition efforts, primarily, on them. If you do not have a target customer in mind, it is likely you are limiting yourself from marketing your brand effectively. It forms the foundation without which any of your other customer acquisition strategies would not work.
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Thereby making your content more visible and discoverable by your target audience. Improving search rankings and your brand’s visibility has a lot to do with the first stage of the customer acquisition funnel. Another effective SEO tactic you can use to gain more customers is to optimize your site for mobile devices. Providing prospects with an excellent mobile experience can prove to the trick in converting customers. Starting from keyword research to on-page SEO and competitor research, this tool has got it all. Referral programs often serve as the basis of many customer acquisition strategies, especially when you are a fledgling company. And you can also offer these new customers similar discounts to give them an extra nudge to leverage your services. Among other customer acquisition strategies, optimizing your landing pages is one of the most effective ones. Landing pages help direct consumers to your product or service. An effective landing page does not just offer up valuable information but also includes a compelling call-to-action that facilitates conversions. It goes back to knowing what your customers expect from you. This is an iterative process, and you should keep experimenting to figure out what is helping win more customers. Ones in that have you in their consideration pool would be more interested in emails with product information. They are always sending out customized emails to their audience.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
