I want to provide my clients with websites that get the best business results. If I only read one book on the subject, what should it be?

I provide conversion optimisation services on a price per day on a rolling monthly basis. I did it this way, because my background is in software development consultancy and everything was estimated and billed out on a daily basis. I also provide one off services which is normally priced based on how long it would take to complete. I prefer to work with customers on a rolling monthly basis because I can have an impact on many aspects of their digital marketing and business processes. It means I'm also not tied to only creating split tests but have the freedom to advise and have a positive impact on multiple areas of a business.

Go for Wordpress initially. -- Custom website will delay your launch plans considering all factors. -- Wordpress can be used to meet your requirements from day 1. -- Once you have enough visitors and decided the revenue model + business objective plan for a customized website to be developed from scratch.

I started on Clarity just by answering questions last summer. I used to love Quora but really disagreed with a number of changes they made and so when Clarity launched answers, I started answering questions. I'm incredibly busy but let's face it: we all have extra time. We spend it looking at our phones, on Facebook, socializing with friends, whatever way each person does it, we all spend time on non mission critical stuff. Because I genuinely enjoy helping others, I treated Quora as a way of relaxing the same way others would read news sites or blogs. And so I switched all that time to Clarity by answering questions. I don't recall the exact specifics but by providing real answers (not just, "call me, I can help you), I had my first call request within about a month of my first answer. And I got a nice review. And some more questions answered, and a couple more calls, and a couple more reviews. And from that point, the call volume increased. Simultaneously, I started referring all "can I pick your brain" requests on LinkedIn and email to my Clarity account. And so some calls initiated that way. More reviews. Now, a year later, I have done over 200 calls, with the majority of it inbound from Clarity. Take it from me, if you make the time, and provide genuine help to people, you will get rewarded for it. But like anything in life, if you're not willing to invest the time and resources, you're unlikely to see any return.

If I was just starting out, I'd consider learning Meteor (https://www.meteor.com/). It's just entered version 1.0 and after working with it for a little less than a year I do have some issues with it but it still makes for a very solid framework that gets you up and running very fast. You would only need to learn Javascript, and you can slowly work your way towards nodejs from there (which Meteor is based on) if you want to, or you could get the basics down and focus on learning design if you prefer.

You may be surprised to find that Baby Boomers and Senior Citizens are fairly active in online communities and social media because this is how they stay connected to family and friends. I wouldn't ignore it entirely. Two things I would do: First, If your online business lends itself to creating content of some kind that is educational, look to content marketing. Create a blog and write content that answers questions your target audience wants answered. Share that content on social media. Facebook and YouTube are great places. You've probably heard that younger people are turning away from places like Facebook because that's where their parents and grandparents hang out online. Well, there you go. That's where your audience is. Become an authority in your space. Your audience wants to know they can trust you if they decide to part with their money and spend it with you. Second, and this is for offline marketing because it shouldn't be overlooked, look to your local area and find associations or organizations that cater to your target audience. Many of these organizations host meetings or group outings. Could you perhaps take your same educational content and present it to these people in person? Start small and you'll be surprised that word will get around about your product or service if you do a good job presenting it and demonstrating its value. I know my answer is somewhat ambiguous because I don't know much about what you are selling or your online platform, but look to content marketing. If you can skillfully craft your pitch in an educational format, your audience will likely respond accordingly.