Data-driven growth marketer with a range of experiences - from founding my own startup to managing growth at fast-growing scaleups and the publicly traded company Fiverr.
Talk to me about anything to do with:
❇️Unit economics and marketing analytics (Churn, CAC, LTV, etc)
I started my career as a strategy consultant advising multi-billion dollar businesses on strategic projects such as profit growth. I left consulting to have a more direct impact by executing growth initiatives internally and have taken on the role of data-driven growth marketer at all businesses of all stages from early-stage to public.
I’ve been a founder - developing a product, building a brand and raising angel investment. I’ve been the first full-time employee - setting up all business and marketing operations from scratch (customer onboarding, business development, user support, OKRs).
I’ve held growth and operations roles at fast-growing scaleups - researching market trends and developing complex Power BI, SQL and Excel-based models to:
❇️Forecast the value-adding potential of business opportunities
❇️Solve technical product issues
❇️Provide customer segmentation insights to create tailored marketing campaigns
❇️Develop website optimisation experiments
❇️Determine the probability that customers have churned