Overhauled online marketing for SaaS business (legal/accounting). Total conversions improved 52%. PPC conversion rate improved 185% (2.01% to 3.69%).
Led a team of six to develop digital marketing campaigns for leading healthcare website. Generated more than 3,600 sales leads that converted to $4.8M of customer LTV.
Built a SEM program for a national chain of executive conference centers. Metrics: Achieved then maintained #1 organic keyword search engine ranking for 7 out of 10 target keywords for more than 4 years. Achieved 149% increase in total sales leads, with an average 57% decrease in CAC.
Created integrated PR and IR program that supported a successful corporate turnaround and a "deep-value" small cap firm. Market capitalization increased 400%; daily share volume increased from 50K to 500K.
