Strategy, Growth & Digital Marketing leader with 14+ years of experience across advertising, consulting, financial services, retail and education in Latin America.
I work at the intersection of business strategy, consumer behavior, digital transformation and growth, helping organizations turn complex problems and ambiguous situations into clear priorities, actionable strategies and scalable initiatives.
My experience spans both sides of the table: leading strategic relationships and multidisciplinary teams within agencies, and advising organizations directly as an independent consultant. I have partnered with senior executives and cross-functional teams to shape growth strategies, customer experiences, digital products, communications and transformation initiatives across different industries and markets.
I am particularly interested in problems where technology, AI, customer behavior and business strategy intersect. I enjoy understanding how systems work, challenging assumptions, connecting perspectives and turning data and insights into decisions that people can actually execute.
I also have extensive experience in education and professional development, designing and delivering learning experiences around growth, marketing, digital strategy and emerging capabilities. This has given me a practical understanding of how organizations build talent, adopt new ways of working and translate knowledge into capability.
Today, through Althernative, I work with organizations across Mexico and Peru on strategy, growth, customer experience and transformation, while continuing to teach and mentor professionals.
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