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Clarity

Brooke Kelly Berns

Huntington Beach, CA

Brooke is the Chief of Staff to the CEO of The Athletic. In this role, she represents the CEO, identifies and solves complex strategic / operational problems, manages projects through quantitative and qualitative analyses, and then executes on solutions that have meaningful impact on The Athletic's success.

Prior to The Athletic, Brooke was Chief of Staff to the CEO at The Players' Tribune and a Management Consultant within Deloitte's Strategy & Operations Consulting practice.

Brooke graduated with honors from UC Berkeley's Haas School of Business and Department of Psychology, is an avid snowboarder and hiker, and thrives in cross-functional team environments.

$1.67/min

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Project Management Business Strategy Organizational Development Goal Setting Organizational Effectiveness Business Model Development Organizational Design Organizational Leadership Business Case Operating Budgets

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Organizational Structure/Restructure and Operational Model Design

Business strategist at Deloitte Consulting and The Players' Tribune, advising the executive team across operating model, org structure, product development and strategic alternatives for the company; led special projects and communications on behalf of the CEO

Experience across multiple start ups with organizational restructure, operational model design, KPI setting, and more

Go to Market Strategy

Led research, market sizing, and prioritization of new markets for a growing start up. Developed deal tiering frameworks, financial models with sensitivity analysis, and marketing materials.

Led cross-functional team of 12 to deliver end-to-end product strategy and execution for 5 new athlete service offerings aimed to help athletes build their brands; developed marketing materials pitched to 10 athlete agencies

Process Design / Efficiency

Experience as a consultant and chief of staff in end to end process design, including current state assessment, interviews, recommendations, and implementation.

Increased efficiency in one startup's branded content business line by leading a team of 6 strategy leads in creating a 64-step process flow (incl. training manuals, templates, and roles and responsibilities) rolled out to 80+ stakeholders

Performance Management

As chief of staff at a startup, established the company’s first performance management process, including vendor selection, process definition, training rollout, and HR documentation; drove execution of 4 performance cycles to date

Business Goals and KPI Setting and Tracking

Experience as a consultant advising a client on a KPI framework: Created KPI and value realization model by leading 4 design workshops, owning project management activities using Agile methodology and acting as a liaison between benchmarking centers and 45 stakeholders

Experience as a chief of staff at a start up: Established the company’s first performance management process, including vendor selection, process definition, training rollout, and HR documentation; drove execution of 4 performance cycles to date

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Member since January 2021