Former McKinsey principal and senior executive with over 20 years of expertise in managing large-scale teams and driving organizational transformations. Proven track records in leading digital transformation initiatives and strategic projects with top-tier financial institutions and consulting firms. Adept and optimizing operations, fostering digital adoption, and managing multi-million-dollar budgets. Skilled in strategic planning, change management, and stakeholder engagement, with a commitment to enhancing operational efficiency and achieving business objectives.

With 7+ years in consulting, programme leadership, and business transformation, I specialize in PRINCE2, MSP, Agile, and data tools like Power BI. Join me for expert coaching and career growth!

Managing Consultant at Top 5 Consulting Firm. 20+ years in multi-million technology implementations. Valuation, Business Case, Project Management

Results-driven senior product management leader and telecom consultant with 20+ years of experience across the telecom, media, and technology sectors. Proven expertise in product strategy, digital transformation, pricing and propositions, and telecom networks. Extensive background in leading high-impact B2B and B2C product launches, stakeholder management, and revenue-driving initiatives across global telecom operators. Founder of Commsbrief, a telecom knowledge platform providing industry insights, training content, and strategic guidance for professionals through a blog and YouTube channel with 40,000+ monthly viewers. • Led product roadmaps across Sky UK, Vodafone, O2 Telefónica, Deutsche Telekom, and Ericsson, managing API integrations, SaaS, UC solutions, and cross-platform services. • Product managed smart TV, video conferencing, singing apps, mobile and video optimization, UC, SaaS, and gaming apps, driving AI-powered AR filters and real-time video/audio enhancements. • Led business case strategies, securing investment approvals, P&L ownership, pricing governance, and financial modelling for telecom and media. • Developed pricing models and monetization strategies, optimizing ARPU, retention, modular tariffs, and data-driven propositions. • Founded Commsbrief, delivering industry insights, business case training, and consulting on 4G LTE migration, NPD, and telecom strategy via a blog, YouTube (5,000+ subscribers), and advisory services. Professional Experience Founder & Lead Consultant Commsbrief Limited | Oct 2024 – Present • Grew Commsbrief into a widely recognized telecom knowledge platform, attracting 40,000+ monthly viewers and 5,000 YouTube subscribers through a blog and YouTube channel, simplifying complex telecom concepts. • Expanded Commsbrief from a telecom education platform into a consulting and advisory service, providing strategic insights, training content, and industry analysis for professionals. • Delivered customized consulting sessions, including technology consulting on 4G LTE migration and business consulting on new product development (NPD) for telecom operators and other businesses. • Developed and launched the Business Case Masterclass and Mobile Communications Masterclass courses, designed to equip industry professionals with financial and technical expertise. • Leveraged AI-driven automation to enhance workflow efficiency, digital infrastructure, and payment processing (Stripe), integrating the Contact Us page with Microsoft Outlook via Azure for automated email confirmations. Senior Product Lead – TV Apps Sky UK | Mar 2020 – Sep 2024 • Led product strategy and roadmap for Zoom integration and Stingray Karaoke app on Sky Glass TV, enhancing user engagement through AI-powered augmented reality (AR) filters with real-time face tracking, background effects, and visual enhancements, optimized for Sky Live’s camera capabilities. • Owned product vision and execution, collaborating with engineering, commercial, legal, and design teams to drive feature adoption and market differentiation. • Optimized UX/UI and metadata solutions, improving app discoverability and engagement through recommendations and content personalization. • Leveraged customer analytics, A/B testing, and computer vision-based AR technology, ensuring seamless integration with Sky Live’s camera system to enhance video quality, facial recognition accuracy, and interactive experiences. Pricing & Propositions Manager (B2B) O2 Telefónica | May 2018 – Dec 2019 • Led pricing and proposition strategy for mid-market B2B solutions, including mobile broadband, embedded SIM (eSIM), and flexible tariff models. • Developed and launched modular pricing structures, accelerating deal approvals and revenue growth. • Secured executive buy-in for pricing strategies, working closely with finance, sales, and marketing teams to drive competitive differentiation. Product Manager – Unified Communications (B2B SaaS) Vodafone Group | Mar 2015 – Mar 2018 • Led multi-market UC platform launches, integrating Vodafone One Net Business for SMEs and enterprise customers in Germany & Ireland. • Managed end-to-end product lifecycle, from business case approvals to roadmap execution and multi-region adoption. • Optimized cross-device UC adoption, ensuring seamless communication experiences across mobile, desktop, and tablet platforms. Additional Roles • Manager, Video & Innovation (B2C & B2B), Vodafone Group | Apr 2014 – Mar 2015 • Senior Product Manager, Video Quality (B2C), Deutsche Telekom | Jan 2012 – Mar 2014 • Product Manager, Consulting & System Integration, Ericsson | Apr 2008 – Aug 2011 • Technical Consultant, Radio Network Testing, Ericsson, Sweden | Sep 2006 – Mar 2008 • Radio Engineer, Vodafone FO (Kall Telecom), Faroe Islands | May 2006 – Jul 2006 • OMC Engineer, Mobilink GSM, Pakistan | May 2003 – Feb 2004 Key Projects & Case Studies (Sanitized for Confidentiality) 📌 Full case studies available at: commsbrief.com/case-studies • Business Case Development & P&L Optimization: o Revamped business case structures for a telecom operator, ensuring financial transparency and KPI alignment. o Worked with finance teams to validate cost structures, leading to data-driven investment strategies. • Unified Communications Platform Launch for SMEs: o Delivered a next-generation UC solution, integrating VoIP, messaging, and collaboration tools. o Led multi-market launches, ensuring seamless business adoption across multiple regions. • Smart TV & Consumer Entertainment Innovations: o Launched AI-driven smart TV apps, including video conferencing and interactive entertainment solutions. o Led metadata integration and UX optimization, enhancing discoverability and user engagement. • Telecom Network Optimization & Consulting: o Provided strategic consulting for network optimization, improving coverage, efficiency, and CAPEX reduction. o Conducted drive testing and RF optimisation, delivering actionable network performance enhancements. • Strategic Pricing & Tariff Development: o Developed data-driven pricing models for mobile broadband and enterprise telecom solutions. o Led financial modelling and tariff restructuring, maximizing ARPU and profitability. Education • MBA – Marketing (Part-Time) | Blekinge Institute of Technology, Sweden (2009) • MSc – Electrical Engineering (Communications & Signal Processing) | University of Borås, Sweden (2006) • BE – Electrical Engineering | NED University of Engineering and Technology, Pakistan (2002) Key Skills • Product Management & Digital Transformation • Unified Communications & Cloud Solutions • Telecom Network Optimization & Strategy • Pricing, Propositions & Commercial Strategy • Business Case Development & P&L Ownership • AI-Driven Business Automation & Workflow Optimization

Expert in unleashing superior performance in very large complex organisations. Deals with both the logical and emotional side of creating a new future.

I help growing organisations within the EdTech market to design, develop, deliver and market education solutions at the forefront of industry innovation. With over 20 years of experience in the sector, I confidently support businesses seeking thought leadership and expertise in proposition development, market strategy and client acquisition, to future-proof their portfolios and break down the barriers to growth. I've helped a number of ambitious and disruptive businesses to change and deliver in a highly competitive landscape, acting as the catalyst for strategic partnerships and joint ventures between Local Authorities, multinational organisations, private equity houses and ambitious start-ups. Working with me, I'll challenge your current thinking, help you focus on your most critical issues and opportunities and, most importantly, provide a fresh pair of eyes! Areas of expertise include: - Understanding your value chain - Creating the best Value Proposition - Marketing, networking & branding - Identifying new target markets and ideal clients - Enhancing your solutions to meet customer needs now and as they change - Establishing a strong channel and partner strategy - Beating the competition - Leveraging relationships - Guaranteeing recurring income CURIOUS? To find out more, or for partner, investor and press enquiries, please get in touch at sarah@finnemoreconsulting.com Specialities - Business Development: I have a proven track record in sales and client management, with over 20 years of experience managing the sales of Edtech software solutions and services to the local schools, academies, MATs and local government, both in the UK and internationally. - Strategic Partnerships: I’m experienced in leading companies to close major opportunities, BPO/JV, acquisitions, channel partners and creating local and national government partnerships. I’ve also undertaken extensive Private Equity due diligence and portfolio company work for large and small PE funds in the education sector. - School Management Information Systems: Having spent 18+ years working across this sector with all major UK MIS providers, I have deep knowledge of this market. I can advise on trends, buying behaviour, technology, support and partner relations, segmentation, product fit and, most importantly, growth strategy.

Serial entrepreneur (2 exits), SaaS enthusiast, Founder of MoveToSaaS, Lean-Case and Lean-Marks, Advisor at Investment Bank Bryan Garnier, Partner at True Global Ventures and pbx Innnovations, @eortwein

Director of Social @DEGdigital, geek, co-founder of @kcsweaterparty, tech reporter, web strategist, speaker, YouTube vblogger! Work hard, do good, and have fun. http://ramseymohsen.com

Matthias Baur is an experienced consultant for business case creation, digital business, market entry strategies including trade shows, NPD and in food, wine and gourmet related businesses. Having worked for more than 17 years for the world’s largest trade show and media companies (Messe Frankfurt, Reed Exhibitions, United Business Media), he has deep knowledge and connections in the global exhibition, conference and digital B2B industries. He has built B2B businesses in all relevant economies from France, Germany, US and the UK to Brazil and Australia. A special focus of his business development activities have been Asia - specifically China, Thailand, Singapore, Japan and Indonesia. He has many years of experience in launching market researched based business cases, event acquisitions, event new launches and B2B sales, marketing and growth strategies. At Reed Exhibitions he was the global e-Business Director. He executed large scale and global projects in digital transformation, big data, social media, e-Commerce and online marketing. He is also experienced in global roll outs of CRM software such as Salesforce or the development and roll out of digital directories and other digital applications. He has been key note speaker at many conferences around the world covering topics such as social media, international business development and innovation in matrix organisations. During his time at UBM he managed the company’s food ingredients portfolio comprising more than 12 tradeshows, 20 conferences, a magazine and an online portal. He is experienced at building cross cultural teams to grow businesses internationally. Matthias Baur runs his own freelance consultancy and he is a lecturer at the University DHBW in Ravensburg, Germany where he teaches students on the topics of business development and international project management. He is also Vice Chairman of the Innovation Technology group of the world association for exhibition organizers UFI. Additionally, Matthias Baur founded the World Gourmet Society in 2010. He has created the world’s largest group for gourmets on LinkedIn and formed a society of food enthusiasts which is the largest of its kind worldwide. He is well connected in the Michelin starred gourmet world (chefs, restaurants, tourist boards, PR companies) and has a wealth of knowledge in global food, wine, hospitality and restaurant industry.

Geek, large B2B transformation sales expert, explorer in search of whats next, love to help you manage your B2B sales process

A results driven, articulate, fluently bilingual MBA, possessing significant experience in the area of business analytics, business case analysis, business development, corporate finance, project management, strategic planning, corporate governance, change management and turnaround restructuring acquired over a career spanning corporate strategic management consulting, corporate, investment, merchant banking, and venture capital investment management to the advanced manufacturing, advanced materials, aerospace, agri-biotech, information and communications technologies (ICT), insurance, life sciences (biotech, pharmaceuticals, advanced medical devices), mining, renewable and non-renewable energy, and telecommunications sectors. Andrew has attended on the Boards of Directors of numerous private and publicly traded firms, having conducted numerous financings, mergers and acquisitions, and corporate restructurings and turnarounds. Area of Expertise: Business Case Analysis; Business Development; Communication, Influencing, Interpersonal & Presentation; Computing & IT; Finance; H.R. Management; Investment Analysis; Negotiating, Contract Administration and Conflict Management; Political Acuity; Project Management; Risk Management; Strategic Planning and Change Management; Environmental Scanning; Political, Economic, Sociological and Technical Analysis; Environmental Threat & Opportunity Profiling; Strategic Advantage Profiling; SWOT Analysis.

10 years of experience in the U.S. Property & Casualty Insurance sector. Led the assessment and supported the execution of large transformations by developing business cases, assessing capabilities, defining operating models, designing processes and gathering requirements to deploy technical solutions. Specific areas of expertise include underwriting, pricing, product management and claims

Founding Partner @ Quexor Group. Have worked with many start up companies to help them define their product strategy and execute on go to market strategies. Translate technology into market need and help companies monetize on the market need.

Brooke is the Chief of Staff to the CEO of The Athletic. In this role, she represents the CEO, identifies and solves complex strategic / operational problems, manages projects through quantitative and qualitative analyses, and then executes on solutions that have meaningful impact on The Athletic's success. Prior to The Athletic, Brooke was Chief of Staff to the CEO at The Players' Tribune and a Management Consultant within Deloitte's Strategy & Operations Consulting practice. Brooke graduated with honors from UC Berkeley's Haas School of Business and Department of Psychology, is an avid snowboarder and hiker, and thrives in cross-functional team environments.