VP of Global Data & Analytics at DailyPay. Product, data and AI executive. Former: ZipRecruiter (IPO), Ustream (Acquired), WayUp (Acquired). Founder at TechWeek, ReservationHop, and others. Startup geek and UX junkie. Poker and piano player.
Are you embarking on launching a new site or app? Getting stuck on what to build first, or trying to do everything at once?
Every entrepreneur knows two things to be true: they have to get to market quickly, and they don't have enough people or resources to do everything. Product strategy is the essence of boiling down a business to its simplest components and determining a course of action that balances viability, resources, and expediency. A roadmap is more than just turn-by-turn directions. A good roadmap will flow directly from your business goals and product strategy to maximize your chances of success, by prioritizing the most critical components of the business (for example, what generates revenue the fastest) and leaving the rest for future development.
I have helped many clients clearly define their product strategy, isolating the key factors that can differentiate their business and the known unknowns that will determine how they iterate and grow. I can help first-time entrepreneurs think through their product and provide guidance on how to structure their roadmap to they can get to market quickly while saving time and money.
What does it actually take to get ranked on Google search? I would love to help your business figure out this critical
At ZipRecruiter, I was responsible for growing SEO traffic over 55% and increasing search engine rankings by 25%. I can help you apply tried and true methods from content to PR, product to engineering, and everything in between to get your site ranked for the keywords that matter to your business.
I can help walk you through questions like:
- Should we focus on long tail or head terms?
- What is the upside to investing in SEO? What are the tradeoffs?
- What does an optimized landing page look like?
- What is SEO?
Have a business idea? Want to bounce ideas around with a serial entrepreneur who has been down that path many times before?
I cofounded TechWeek (largest Midwest startup conference), Creative Action Network (original artist ecommerce marketplace), ReservationHop (restaurant reservation marketplace), OK Shift (shift switching for hourly workers), Drillbit (marketing insights from names and emails), and was GM for Broadcast for Friends (2012's best video streaming app & Webby honorable mention).
With experience on all sides of the startup puzzle (CEO, COO, CTO), I can help guide entrepreneurs on their path to finding their first customers, designing their product, being lean and experimental, hiring and managing engineers for the first time, boostrapping first revenue, and validating a business plan.
Let's hop on the phone. I would love to hear about your business!
I've helped clients add over 50% to their annualized revenue by implementing tried and true "right pricing" strategies to maximize value from customers and the tradeoff between price and conversion.
I can help you figure out how to find optimal pricing for your SaaS or ecommerce business and think about how you bundle your product offerings.
Lot's of great ideas and perspective that we're very relevant and applicable. I can tell Brian brings the perspective of a business owner/startup founder to his analysis.
Brian provided great feedback on our product and the market that we are going after and gave us great ideas for how to move forward. Would recommend him to anyone looking to get to product market fit.
Offered some creative ideas beyond the questions I posed. Very helpful.
Brian helped me organize my request into explicit use cases which we could tactically address with independent, parallelize-able projects. We scoped, discussed edge cases, and threw together a quick project plan.
This was a pretty complicated problem, and it was great to have an intelligent person as both a sounding board and a very sharp product mind. I'd surely call Brian again.
Brian is a product and marketing rockstar. He has been super-helpful and we look forward to using his services for years to come!
Brian is fantastic. He is very insightful and he has a lot of experience. I was so impressed that he was well prepared for the call. I learned a lot.
Brian is incredibly knowledgeable and helpful! I've been struggling for some time with some tough concepts related to my new startup, and Brian was able to succinctly and quickly get to the core of what I was working through and walk me through it like he'd been my business partner for over a year. Highly recommended - I will definitely utilize Brian's insights in the future as I continue growing my business!
Brian and I had a wide ranging discussion about my business. He is an astute listener (something that I find to be quite rare) and helped me to clarify two business problems I have been grappling with. If you are ever in need of some quick advice, I'd recommend reaching out to him. I will certainly be connecting with him again soon.
One subject led to a broader discussion of a new business platform with an API for linking customers with vendors. Half hour was not enough time and we agreed to book a follow up.