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Brent Turner Senior Strategic Advisor at MIT

Greater Boston Area

Digital product development executive with a successful entrepreneurial track record of delivering brand, marketing, and consumer experiences. Current: Chief Digital Officer for MIT's largest media brands and properties. Previous: Led the digital side of multiple advertising, PR, and digital product development agencies; including one he co-founded and sold. Began Career: Early member of two start-ups-turned-publicly-traded-companies (one was a media company, the other a hardware-based product…

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Digital Marketing

Digital Strategy

Product Development

Marketing Technology

Digital Media

Technology Platforms

Technical Leadership

Product Strategies

Marketing Operations

Technology Solutions

Member since March 2013

Areas of Expertise

Reviews 8

Digital Marketing

Digital Strategy

Product Development

Marketing Technology

Digital Media

Technology Platforms

Technical Leadership

Product Strategies

Marketing Operations

Technology Solutions

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Brent Turner

Greater Boston Area

Digital product development executive with a successful entrepreneurial track record of delivering brand, marketing, and consumer experiences.

Current:
Chief Digital Officer for MIT's largest media brands and properties.

Previous:
Led the digital side of multiple advertising, PR, and digital product development agencies; including one he co-founded and sold.

Began Career:
Early member of two start-ups-turned-publicly-traded-companies (one was a media company, the other a hardware-based product company).

$2.50/min

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0 Calls

8

8 Reviews

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Digital Marketing Digital Strategy Product Development Marketing Technology Digital Media Technology Platforms Technical Leadership Product Strategies Marketing Operations Technology Solutions

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Technology Platforms

Within MIT, these are the areas I am currently focused on:
• Analytics Systems and Big Data Platforms
• Content Management Systems
• High Availability/Scalability Architectures
• Marketing Automation and CRM
• Multilingual and Localization
• Search Engine Optimization

Digital Product Design and Development

My teams and I have delivered digital products and projects across these channels:
• Apps (browser, OS, social, and mobile)
• Communities
• Ecommerce
• Gaming and Gamification
• Installed (kiosks, signage, DVDs)
• Intranets, Extranets and Portals
• Websites and Mobile Sites

The primary deliverables I create/deliver:
• Customer Touch Point Maps
• Product Roadmaps
• Purchase Path/Funnel Optimization
• Technical Definition and Documentation
• Usability Testing and User Feedback
• User Experience Design (wireframes, prototypes)

Digital Marketing Execution and Operations

Has hands-on experience and has led teams that have implemented a range of projects in this category, including:
• Cross-channel Campaign Integration
• Digital (display, mobile, video, rich media, out of home) • Content (native, word of mouth, events)
• Performance (search, affiliate, programmatic)
• Optimization (creative testing, landing pages)
• Relationship (CRM, email)
• Social (earned, promoted, customer support)

I have done these types of projects for startups, upstarts, and Fortune 100 companies.

Answers 0
Reviews 8

Answers

Reviews

Brent is an exceptional project manager and a great team player that loves getting his hand dirty with code. His unique analytics skills and excellent technical background allow him to clearly communicate even the most complex issues in a simple manner. His clear understanding of the institute mission and up to the second knowledge of any trending technologies, and good practices has inspired numerous new and innovative projects (MIT Video, MIT Connect, etc.) in the Institute and in MIT Technology Review.

His great roadmap planning abilities, clear understanding of the user experience design and always well define projects scope, have kept us on the tracks of success, the word “failure” was just a science fiction term.

Brent – He is just a great guy and I look forward to any opportunities in the future to work with him again. I recommend him for any position, I know that he will be great at it or he just would not consider it.

private private Source: LinkedIn

We worked with Brent to build out a custom video portal for the MIT Enterprise Forum. Brent's leadership of the overall project from the client side ensured not only a smooth implementation process but also a cohesive vision for the finished product that made it easy as a vendor to deliver great work.

Ray Pawulich Source: LinkedIn

Brent Turner is a proactive thinker. There was never a time where I turned to Brent and he said to me "that can't be done" he always said "I think we could make it work" or "yes let's do it!"
Brent is well rounded in the working world and pretty much knows a little bit about everything else. He was a pleasure to work with as well as a great manager.

Alexis N. Karlin Source: LinkedIn

Simply put: Brent is one of a kind. He and I partnered together at Ogilvy PR where he led our Interactive / Digital Technology group and was a great counter balance to my creative and digital approach to our business, our clients and our internal group.

Brent is naturally inquisitive; always questioning the solutions he provides within his varying industry experiences. His nature and brilliance as a Marketing Technologist is truly invaluable. Transcending common (and historically impossible) silos across the creative and technological continuum, Brent approaches digital problems that bridge these processes to first identify the core issues (as a business analysis), secondly to identify the core tenets of a both clients' business and communications goals as well as running his own business (as a Senior Business Executive) and thirdly in application and development of digital properties (from his breadth of knowledge and management of technology + development).

Having this ability to not only envision a deeply rooted strategy, pitch that strategy, and then build that strategy are extremely rare and hard to find. He is a great manager, trusted partner and one hell of a guy.

We have worked and collaborated together many times. It'd be in your interest to work with him as well.

peter c. andrews Source: LinkedIn

As a coworker, Brent is the consummate team player. When things go right, it’s usually because Brent is leading the project. If things go wrong, you can count on Brent to come in, fix things, and deliver. He’s someone who sees the big picture but doesn’t lose track of those “make it or break it” details. I’ve seen him singlehandedly bring large projects back on track because, while leading a team, Brent takes the time to work with each individual. He’s able to unite large groups and manage teams to deliver products, solutions, and ideas.

Brent has also been a great mentor to me. While working together at Boathouse, he took the time to share his expertise in marketing technology, production, and communications. This is something Brent does on a consistent basis – he’s always the “go-to” guy. His enthusiasm and professionalism are contagious.

As a colleague, I hold Brent in very high esteem. He’s always on top of digital trends, and in my opinion, he’s the perfect balance of creativity, technology, marketing, and problem solving. He’s someone who brings successful solutions to every project – no matter how challenging or near-impossible those projects may seem.

I worked with Brent for 2.5 years and have known him for a total of four. Over that time, I’ve been fortunate to call Brent a coworker, colleague, and mentor. I can’t recommend him enough.

Katie Cisto Source: LinkedIn

Brent's ability to understand the big picture as well the details of every project he works on is pretty uncanny. His strategic vision is insightful, his technical know-how is extensive, and his ability to communicate them both clearly is rare. The fact that he is one of the nicest guys you'd ever meet is just icing on the cake.

Gregg Lavine Source: LinkedIn

Working with Brent is always a pleasure - as a marketing technologist he has deep knowledge of project processes and digital development that has enabled us to create elegant/innovative solutions to some very complex client problems.

We've worked together on dozens of projects over the past 10 years, always with stellar results, over-delivering on goals and bringing new ideas to the table to create more efficient, stable products for my client assignments.

As a creative designer in production, it's great to work with someone like Brent, who offers a wide-range of skills that make him an invaluable asset to any team looking for superior results and getting help to bond a collaborative effort to build better web and fresh new media experiences every day. Brent is one of the rare breeds of people who can achieve results at all levels.

Leigh Chodos Source: LinkedIn

Brent is one of the most creative and professional people I know. He has a multidisciplinary approach that integrates sharp design with smart technology and high impact marketing. Working with Brent, you find that you've never have more fun.

Vijay Rajendran Source: LinkedIn

Member since March 2013