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Clarity

Brendan Gahan

LA/NYC

Since 2006 Gahan has been the man behind the scenes of hundreds of YouTube and Influencer campaigns for major brands such as GE, Pepsi, and 20th Century Fox. Gahan was one of 25 Top YouTube Business Power Players for 2013 by ReelSEO.com, and one of Forbes '30 Under 30 brightest minds' in 2012. Gahan was invited to the White House as one of 150 young leaders to meet with Administration Officials to discuss raising awareness of Affordable Care Act among the nation's youth.

$8.33/min

4 Calls

3 Reviews

22 minutes
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Influencer Marketing YouTube Online Video Strategy Online Video Online Video Marketing

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YouTube - Viral Video

I work with Fortune 500 brands on their YouTube campaigns and have generated over 750 million video views across branded content throughout my career. One video I worked on is currently the 25th most viral ad of all time.

I was named Forbes 30 Under 30 in Marketing & Advertising, invited to the White House as one of the nation’s youth leaders to advise on how to get the word out about the Affordable Care Act, and was name one of the 25 Top YouTube Business Power Players for 2013.

YouTube & Vine Influencer Marketing & Collaborations

I work with Fortune 500 brands with their YouTube influencer and community building campaigns. I was named Forbes 30 Under 30 in Marketing & Advertising, invited to the White House as one of the nation’s youth leaders to advise on how to get the word out about the Affordable Care Act, and was name one of the 25 Top YouTube Business Power Players for 2013.

I was among the first to leverage YouTube stars – partnering with Smosh in 2006, and have developed and implemented hundreds of influencer marketing activations across YouTube (and more recently Vine).

I was previously the VP of Brand Strategy at Fullscreen, the number one YouTube multi-channel network, and the Director of Social Media for the creative agency Mekanism. I have been responsible for influencer marketing for clients including Pepsi, Virgin Mobile, Axe, DKNY and countless others.

YouTube - Subscriber Growth & Earned Views

I work with Fortune 500 brands on their YouTube influencer and community building campaigns. I was named Forbes 30 Under 30 in Marketing & Advertising, invited to the White House as one of the nation’s youth leaders to advise on how to get the word out about the Affordable Care Act, and was name one of the 25 Top YouTube Business Power Players for 2013.

I have managed the earned media growth and optimization of dozens of YouTube channels for brands and major media companies. I was previously the VP of Brand Strategy at Fullscreen, the number one YouTube multi-channel network, and the Director of Social Media for the creative agency Mekanism. I've been responsible for creating social media campaigns and strategies for clients including Mountain Dew, Pepsi, Axe, and 20th Century Fox.

Answers 3
Reviews 3

Answers

Brendan Gahan answered

If you had to pick one book on developing a competitive advantage for a tech company, which would it be?

This is a good one. I'd recommend reading The Innovator's Dilemma by Clayton M. Christensen. It provides a lot of insight into how companies get so invested into what they've built that they have a tough time identifying if/when to adapt to emerging technologies, behaviors, and helps identify how organization can better identify those opportunities.

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Entrepreneurship

Business Strategy

Technology

Brendan Gahan answered

How was Twitter able to become a leading company without attracting serious competition. It seems their service could have been copied easily.

Agreed. Pownce and FriendFeed were both hailed as Twitter competitors in the early days. In 2008 Twitter was consistently plagued by downtime as they had trouble scaling. However, the service was simple and easy to use and they did a great job getting early digital influencers and celebs onboard evangelizing the platform. When Twitter first got started they also had a suggested user list and recommended lots of famous people and digital influencers to follow. This created a bit of a self-fulfilling prophesy - those on the list would evangelize twitter helping to funnel even more people in and boosting their own popularity, etc.

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Entrepreneurship

Strategy

Competitive Strategies

Brendan Gahan answered

YouTube monetization - how to make money off your views

The ad income will vary drastically based on who is viewing your content and if you can have your inventory direct sold or if you're using google to fill it and if you have an MCN taking a cut, etc. But let's break it down:

ADS
Let’s assume you're part of an MCN, and you're getting a $5 CPM (probably likely). YouTube takes 45% off the top, and then you have to give a percentage to your MCN (let's say 25%). Here's how that would break out:
$5.00 CPM
$5.00 CPM x 55% to channel (after 45% goes to YouTube) = $2.75
45% of views are monetized ~ $1.24 (odds are most of your views won't have ads)
25% goes to MCN ~ $1.15
Total to creator ~ $1.15 per thousand views

OTHER REVENUE OPPORTUNITIES
I literally just did a blog post about this, you can read that here (http://brendangahan.com/?p=343). But, long story short, YouTube can be a great platform to cultivate an audience, and from there you can channel the audience to any number of revenue opportunities (Merch, etc). Hope that helps.

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YouTube

Reviews

Buttoned up and on point. Brendan was very generous to open up about an industry I knew little about.

james shamenski Source: Clarity

Brendan is one of the hardest-working, sharpest folks I know. Anyone who works with him should consider themselves lucky. He's an all around stand up guy and someone I hope to work with throughout my career.

Dan Greenberg Source: LinkedIn

Brendan is a true strategist. He is one of the sharpest arrows in Mekanism's quiver.

Matt Monahan Source: LinkedIn

Member since October 2013