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Brandon Jones Inbound Marketer and Content Strategist

Pittsburgh, PA

Co-founder at GuavaBox and DoInbound. Specializes in content strategy, marketing automation, and media production.

  • Reviews 2
  • Answers 3

Brandon's input on my project was clear and specific. I felt like it was exactly the feedback I was looking for.

Source: Clarity Tom Pfahler Jul 20, 2018

Brandon has great personality and clarity, he understands branding, inbound marketing and much more really well. Hoghely recommended!

Source: Clarity Naftali Schnitzler Apr 10, 2014
Brandon Jones, Inbound Marketer and Content Strategist answered:

When it comes to hiring folks for SMM, keep in mind that while you can teach industry knowledge, you can't teach personality and common sense. Try taking a look at their public profiles -- how are they interacting with their own following? Is this a person you want to be the public voice of your brand?

In regards to the question about specialization, it's hard to say without specific knowledge of the segments that you are looking to target. If it is too much for one person to wrap their head around, it may be best to share responsibilities between a number of people as you mentioned. My only concern would be consistency of your brand voice.

Hope this helps!

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