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Clarity

Bettina Horvath

vienna

I have been in marketing & sales and an entrepreneur for more than 30 years. I know all the ins and outs of small business ownership, how to bootstrap a business, how to grow a team, how to develop as a person and anything else related to starting and building a small business.
With 20,000+ hours online I've racked up a substantial amount of knowledge and experience of all things happening online. I am a certified Inbound Marketer and love creating marketing people love. Talk to me about any marketing specifics, small business building specifics and/or personal growth topics.
I am a very engaged mom, marketing consultant, writer, fundraiser, theater director & actor and, not surprisingly with a schedule like mine, master of efficiency and productivity.

$1.67/min

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Social Media Inbound Marketing Online Marketing Digital Strategy Communication Content Marketing Productivity E-mail Marketing Inbound Lead Generation HubSpot

Call me to talk about

Content Marketing

What content should you produce? What's the best strategy? Who is going to create the content? How do you promote it? When do you choose an infographic over an e-book to build a campaign?
In a call we can tackle many questions like these and I can quickly help you get clarity on what kind of content would be good for you to develop next.

Social Media

I'm an early adapter of all things digital and social. I prefer some networks to others but always try them out first for a longish period of time to really give them a good run.
Social Media is THE tool to build relationships, create an audience and carry your brand out into this world. However there are some tips and tricks one needs to observe before venturing out into the unknown. Feel free to download my e-book on this topic.

http://www.mybizperforms.com/services-offered/how-to-generate-more-leads-from-social-media-ebook/

Productivity

Feeling stressed out? Schedule overload? Lose paper all over the place?
I can help you tackle your productivity issues by finding out what's at the core of your overload and then helping you find your own systems that will work for you and your working style.

I am an extremely busy entrepreneurial single mom living 10,000 km away from the next family member. I am not only building my own consulting business working with clients on their marketing and general business growth strategies, I also hold a portfolio positon at my son's school and a local theatre. I host a monthly chapter meeting for the "Xtraordinary Women" network in my area, run workshops and am currently writing my first book. I guess there are a couple of things I also do which I just forgot to mention now. I have a very full calendar and yet I live healthy, happy and find lots of time to relax and do nothing.

How do I do it? By being super efficient and using systems and tools to optimise my time available.

Inbound Marketing

I've been marketing and selling goods & services for over 25 years. I got my first email address in 1995 and the internet was love at first sight. Being able today to combine both these areas of expertise in Inbound Marketing is really exciting for me. I am a certified Inbound Marketer (via IM university) and have been helping clients implement these new strategies for the last several years.

http://www.mybizperforms.com/services-offered/inbound-marketing-consulting/

Personal Growth

All my life I've been asking "Who am I?" and "Why am I here?". Trying to answer these two questions has been a quest of note and I continue to grow and find new answers every day. I've studied all the great people in this field and have done numerous workshops to enhance my own life. I feel it is time to give back. I'm happy to talk about your own growth path, helping you see the answers to your own questions, and getting clarity with where you're heading. Creating a life worth living is very worthwhile indeed, I'd be honoured to help you along the way.

Communication

I once was a very shy 20 year old woman who couldn't wear a red shirt feeling it was too bold a colour. Today I am an avid public speaker and facilitator who loves teaching others the art of communication. It starts with the skill of listening and asking questions.
Enhancing communication skills are very often the first point of remedy for any team related problems in an organisation (or families for that matter!).

E-Mail Marketing

Gone are the days of mass fabricated one size fits all e-mail marketing. Thank goodness! Today it is important to segment your list heavily and provide relevant information to the appropriate target audience. This way you can achieve opening rates of 30-70% and CTRs of 20-90%, which is then what I call marketing people love. People who want to hear from you and will open your communication.
What a refreshing way to look at it - delight your audience with e-mails!

http://www.mybizperforms.com/e-mail-marketing-rules-are-changing-in-south-africa/

Answers 2
Reviews 17

Answers

Bettina Horvath answered

Wondering how to find a mentor that's correct for me?

The right mentor is the one that you have respect for and who irritates you just enough to push you towards your next goal :)

It sounds like you want some advice on whether your idea is a viable one. To me success happens at the convergence of your passion, your knowledge, and the market. If those 3 play in your favour you're set to go.
If they're not you got some homework to do.

I am a small business and marketing coach and can ask you the right questions to find your answers. If you're looking for more technical how to questions I'm not the ideal person. I have some technical background but it's not my full expertise. So it really depends what you need right now.

Want to figure out if you should do it and what the next step would be if so? That's the one I can help you with.

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Entrepreneur

Social Media

Bettina Horvath answered

What parts of Hubspot are most vulnerable to competition?

It's a difficult one to answer because Hubspot is a continuously evolving platform. What isn't working so well today will be great tomorrow. The speed at which they are developing is mind blowing. I've been watching this now for 1.5 years and it's pretty amazing.
They're doing some pretty cool stuff and constantly pushing the boundaries, I wouldn't want to single any one thing out, none that might not be 100% of the parts will remain so. I just don't know in which order they develop but I know they have a team behind every aspect and like I said keep evolving the product.
So if the question comes of whether it'll be a problem because perhaps there is something that another software might be better in, it won't be long before that's no longer true. Buying into Hubspot means buying into constant change and evolution - that by itself could be a bit of an issue for some people but in my books that's their greatest plus, despite the constant learning curve.

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SaaS - Enterprise & SMB B2B

Online Marketing

HubSpot

Reviews

Bettina does not back-off from any challenge! She achieved amazing heights early in her life in network-marketing; In a strange country; as a single mother she recently took on a brand new challenge as OWNER/OPERATOR of a Regional Development Franchise in a phenomenal international Franchise, (SalesPartners); a business coach and superb public presenter. She demonstrates the VISION that will take her back to the B-Quadrant in the RichDad© Cashflow Quadrant. She is meticulously putting in the steps that makes precession manifest MASSIVE PASSIVE income into one’s life! Bettina is an AWESOME person and business partner!

SJ Pretorius Source: LinkedIn

Talk to Bettina if you want motivation and results..her positivity, fearlessness and high energy are infectious! It all comes across so simply its 'why didn't I think of that?!'

Karon Wiercx Source: LinkedIn

Bettina is an extraordinary networker who managed to mobilise the Somerset West women into an inspiring, well-attended network for Xtraordinary Women in a wide variety of industries. She arranges valuable speakers to educate and support women in business on all levels and uses her substantial experience in online marketing to ensure networking continues after the meetings. Attend a network meeting and you will experience this for yourself! :-)

Retha van Staden Source: LinkedIn

Bettina is one of the best guest speakers that we have had at our events. She is extermely knowleageable in her area of expertise. So much so, that we keep inviting her back to speak to our network. I highly recommend Bettina as a Guest Speaker on all things on-line.

Gwen Kloppers Source: LinkedIn

Bettina developed a website for my private practice and speaking business. It was an absolute pleasure working with her - she was organised, punctual with deadlines and has so much knowledge to share on web design, development and marketing. She trained me to use Wordpress and is always willing to assist when I have problems. I am so pleased with my website and can highly recommend Bettina for the job!

Nicky Abdinor Source: LinkedIn

Bettina helped me to take the plunge in setting up my own beautiful website, with her expertise. She has empowered me to manage it effectively, and is still guiding and coaching me when necessary. This was a huge step and incredibly liberating for me. Bettina is passionate about marketing and is always ready to share her knowledge and experience!!

Christel Engelbrecht Source: LinkedIn

Bettina is a well organised, well informed, leader in all the businesses she is involved in.She leads the Xtraordinary Women Chapter in a very special way.She cares for every person in the group, always makes you feel welcome. She is also a dear client of mine. I've also attended some of her training sessions, very well organised, I can recommend it. Join the Xtraordinary business group in Somerset West and meet her yourself. She is a very special lady.

Trudie Christensen Source: LinkedIn

Bettina transformed my awareness of Facebook from an almost total unknown subject, to a now very enjoyable and interactive social media experience. Bettina is great to work with.

Chris James Source: LinkedIn

Bettina is “THE Face book Ninja”! She knows her subject inside out and comes up with innovative ideas. Bettina is very much service orientated and looks after her clients very well.
If your business needs more visibility – speak to Bettina. She will make it happen.

Lisa Balz Source: LinkedIn

Bettina is an expert on Social Media and leveraging it for business. She has helped me to change my mindset about social media and we are working on a workable plan that can fit both my schedule and my personality. Her one page Social Media plan is helping me focus my efforts and her ongoing support continue to add value. On top of it all Bettina is personable and easy to get along with.

Petro Janse van Vuuren Source: LinkedIn

I first met Bettina at Sales Partner when I was introduced to the Cash Flow game. I have since attended a Face Book workshop with her and loved her style of teaching. She is effective and detailed and empowers her clients to the point of them managing the tasks themselves. Bettina has recently implemented my business page on Face Book and I can really say that she is truly SA's marketing "ninja".

Deborah Cloete Source: LinkedIn

Member since March 2013