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Expert
MenuBen Landers
Ben Landers is the founder and president of Blue Corona, one of the fastest growing, privately-held online marketing and analytics companies in the U.S. If you're looking for an online marketing expert to help you accurately quantify your advertising performance and generate more leads and sales from the web, you've come to the right place! Ben is a recognized expert, content contributor and frequent speaker on topics ranging from analytics (marketing, phone, and web), content marketing, conversion rate optimization, email marketing, inbound marketing, pay per click (PPC) advertising, search engine optimization (SEO), service business marketing, social media, and website design/development.
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Ben has spoken at a number of my classes at both the undergraduate and MBA level. His command of his subject and ability to convey it clearly and practically is outstanding. Totally at the cutting edge.
Source: LinkedIn Dick Newman May 8, 2013Over the past year Ben Landers and his team at Blue Corona have provided my company the best in marketing services. Working with Ben has been tremendous and I highly recommend his company, Blue Corona. Thank you Ben and Blue Corona for delivering great results! Cheers...
Source: LinkedIn Brent Alexander May 8, 2013BEN HAS DONE AN EXCELLENT JOB IN HELPING ME EXPAND MY PROPERTY MANAGEMENT BUSINESS. WE HAVE TRIPLED OUR BUSINESS SINCE HIRING BEN AND BLUE CORONA IN 2008. IF YOU ARE INTERESTED IN MORE SALES AND PROFIT, HIRE BE.
RORY S. COAKLEY
Source: LinkedIn Rory Coakley May 8, 2013Ben and his team have been of tremendous assistance in establishing and maintaining Connemara's web presence. He and his entire group are experts in search engine optimization (SEO) and web functionality. Additionally, they provide leading expertise in measuring results of specific search campaigns and marketing efforts. Connemara highly recommends Blue Corona for the team's unique talent and capabilities.
Source: LinkedIn Tom Conway May 8, 2013The saying goes "you don't know what you don't know". With that in mind we engaged Ben’s to help us maximize our investment in our online presence. Ben has a great understanding of effective web design and social media and the metrics by which performance should be measured. He not only is developing a creative, attractive web site, he established benchmarks for past performance and goals for future results. The results we have seen since we partnered with him are well worth the investment. Ben has built a great team that is easy to work with and I would recommend him to anyone who is serious about getting the most from their web investment.
Source: LinkedIn Brian Barrett, FPC May 8, 2013Ben has a true marketing ability that not many people possess. Ben’s ability to “think outside the box”, develop incredible marketing strategies and be able to "show the light at the end of tunnel", are some of the skills he possess that not many others do. It has always been a pleasure to work with Ben.
Source: LinkedIn Thomas A. Murad May 8, 2013Ben is the definition of an idea-man...and is one of the most creative marketers I know. He's simultaneously extremely analytical - but not to a fault. He's able to connect the dots between marketing concepts and ROI and has a talent and understanding of what it means to truly track program successes. While we can't all shoot from the hip - Ben's the guy to help you aim.
Source: LinkedIn Meg Schiffman May 8, 2013Ben is a true professional and brings forth his extensive knowledge and expertise to provide excellent service to his customers. Ben understands the needs of both small and big businesses alike and through Blue Corona Inc, Ben maximizes a company's market reach, focusing on the more proven and effective methods. I highly recommend Ben Landers and Blue Corona for anyone who is looking for a knowledgeable and reliable professional and a company that can help your business grow.
Source: LinkedIn Nadeem Shaikh May 8, 2013Ben consistently delivers sound advice. His knowledge on search engine optimization and marketing allow him to convert your marketing campaigns into tools that will grow your business. He has brought a passion and energy to each project that clearly separate him from his competition.
Source: LinkedIn Stephen Jones May 8, 20131. Evaluate available advertising options (cpm, affiliate, # of ads per page, pages per site, etc.)
2. Create a spreadsheet with your assumptions for each of the variables (some of the things listed above)
3. Plug in different traffic volumes and see how revenue changes based on the selected variables.
Reality is typically different than whatever model you create, so another concept is to stop guessing and start testing!
My $.02.
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