Ashley DeVan Marketing strategist with proven results

What's your story? Content marketing is about telling a story and connecting with people. Your story is your brand. Word-of-mouth, social sharing, and social media are tools that allow others to spread the word and create a brand perception that people want to talk about.

Empathize: do you know your users and care about their lives? It’s time to get to know them, take a walk in their shoes. Define: framing the problem is the only way to the right solution. Create an actionable, narrowly defined and meaningful problem statement. Ideate: it’s not about coming up with the ‘right idea’, but rather generating a huge range of possibilities. The only rule is there are no rules in this stage. Prototype: you could spend hours documenting requirements, but a prototype is the best way to bring it to life and avoid the cost of competing perceptions. Test: testing is an opportunity to learn about your solution and your users. Show, don’t tell and compare experiences and multiple prototypes.

“If you can’t measure it, you can’t manage it.” Knowing the measures of success is where you start. It’s about achieving the desired impact and the first step is defining what the desired impact is.

I believe in clean, simple and minimalist website design that brings your story to life beyond the words on your site.