Loading...

Clarity

Ashley DeVan

A top-performing Marketing professional with a successful record of achievement. My entrepreneurial spirit and relationship building skills have given me a special talent for transitioning strategy into action and achievement with proven results. I am a passionate authentic marketer with a commitment to design thinking and all forms of resonant storytelling. My specialties are marketing strategy, branding, web design, social media, event marketing and video production.

$3.33/min

—
0 Calls

—

0 Reviews

—

Avg. call

Call me to talk about

Data Driven Marketing

“If you can’t measure it, you can’t manage it.”
Knowing the measures of success is where you start. It’s about achieving the desired impact and the first step is defining what the desired impact is.

Marketing Strategy

I'm a big believer in goal based strategies with measurable results. Focus is everything.

Storytelling

What's your story? Content marketing is about telling a story and connecting with people. Your story is your brand. Word-of-mouth, social sharing, and social media are tools that allow others to spread the word and create a brand perception that people want to talk about.

Web Design

I believe in clean, simple and minimalist website design that brings your story to life beyond the words on your site.

Design Thinking

Empathize: do you know your users and care about their lives? It’s time to get to know them, take a walk in their shoes.
Define: framing the problem is the only way to the right solution. Create an actionable, narrowly defined and meaningful problem statement.
Ideate: it’s not about coming up with the ‘right idea’, but rather generating a huge range of possibilities. The only rule is there are no rules in this stage.
Prototype: you could spend hours documenting requirements, but a prototype is the best way to bring it to life and avoid the cost of competing perceptions.
Test: testing is an opportunity to learn about your solution and your users. Show, don’t tell and compare experiences and multiple prototypes.

Answers 1
Reviews 0

Answers

Ashley DeVan answered

Do you have some tips for keeping focused as an entrepreneur?

I find focus in strategy - the art and science of planning and marshaling resources to achieve your goals. First you start with your goal, then you assess the various strategies that will support that goal and identify the tactics that you will implement to execute your strategies and map out how you will measure each tactic's success. It may sound simple, most good strategies do. I keep my goals, strategies, tactics and metrics front and center in everything I do.

Here is a simple example:
Goal: Build My Brand
Strategy 1: Connect With Others
Strategy 2: Storytelling
Tactics: Being active on LinkedIn, Attending Local Events, Blogging
Metrics: LinkedIn Stats, Conversations and Connections, Social Sharing of Content

Schedule a call • Share • Flag

Entrepreneurship

Startups

Reviews

Member since October 2015