Entrepreneur, branding expert and co-founder of Motto, a branding & design agency that partners with innovative B2B, consumer brands, and talented startups to create extraordinary brand experiences. Inc. 30 Under 30.
The most crucial part of any branding project is the strategy. Branding is a journey of self-discovery - to define who you are, what you stand for, and why you matter. I can help you develop a meaningful strategy for your brand's future. Get clear on how to talk about your brand, articulate your value, and differentiate from everyone else. I believe in developing authentic and inspiring brands with a genuine story, a clear purpose, a distinctive edge, a unique value, and a compelling visual language to outshine the competition and thrive for the long haul.
Naming a company or product and want a second opinion? Trying to decide between a few options? I'll give you the insight and direction you need to move forward. Whether you need to name a new brand or product, or need to rename an existing brand or company, a name gives birth to a new existence. A great brand name can serve as the linchpin to your cause, a salute to your story, or point of difference in your category.
Do you feel your brand could be so much more? Are you struggling with what makes you unique, your purpose, vision, and values? Sometimes all you need is a fresh perspective. I can help you cut through the clutter, pull you from indecision, simplify complex ideas, and give you the answers you need to solve your most pressing brand challenges.
I've helped numerous startups and established companies through the branding process to define, position and design their brand.
Hello! I'm the co-founder and brand strategist of Motto, a brand strategy and design firm. We help companies launch, grow and reinvent their brands and build CMS, responsive websites using ExpressionEngine and Wordpress for our clients. I'm wondering if you could provide a bit more detail for me regarding your question so I can best help you. With regards to best technology to design a website, can you elaborate on what the purpose of the site is and are you looking for a platform to build it on or primarily a way to design the site itself? That will help me determine how to give you the best recommendations. Look forward to hearing from you!
My company Motto is well versed in brand development, web development and app design. I'd love to chat to learn more about your app and see how we could help.
Set up a free call with me on Clarity or send me a DM to discuss further. https://clarity.fm/ashleighhansberger/wearemotto
When we design brands for clients, we typically present the 2 (rarely 3, sometimes only 1) directions that are the most appropriate ideas to align with the strategy goals. The point of directionals is to explore different ways of thinking and push the team toward the best path for the final design. Sometimes there is a favored or stronger direction and it is typically the one that appears to be more fleshed out, polished and explored, or seems to have more legs. I hope you're not looking at more than 2-3 directions, because that is way too many and can be paralyzing. I also hope that each direction you were presented with was fully explored, so you can get a very sound grasp and visualize how the identity would live in the real world - not just logo ideas on a piece of paper. You need to rely on your designer to help guide you, and work closely together to discuss the thinking/meaning behind the design directions, and weigh the benefits and tradeoffs against the brand strategy to refine a single direction. Throw away the feedback you've gotten from others who aren't involved in the process - that will just be subjective and useless and can lead to diluted results. Clients do that all the time (poll their friends, families and social circles) and it rarely ever leads to good design. This process should not involve the opinions of everyone you know. Respect and trust the expertise of your designer - that's how the best direction will arise. Then you guys can spend your time making the best idea even better.
Don't make the mistake of thinking that casting a wide net will increase the probability of success. This is so not true. “Everyone" is not a target market. Having a niche vs. mass strategy is really important, more efficient and more profitable. In fact, anything other than getting super narrow with what you do and who you do if for isn’t a strategy at all. Serving a niche allows you to focus on meeting the needs of a smaller group of people without risking your chance to increase the appeal to a broader market as you grow. When you go narrow, you get a deep understanding of your customer and their needs. Your message is more focused, your efforts are more fruitful, and overall you have a more effective brand strategy.
Hope that helps! Would be happy to have a call with you to discuss further.
Ashleigh provided insight on the strategic decisions we set up the call to discuss and followed up with additional resources to help us make the right call. Thanks Ashleigh!
I'm very glad I found Ashleigh on Clarity. She shared a ton of valuable market information and highlighted key needs. She was clear and helpful and I highly recommend her.
Ashleigh is brilliant. Looking forward to our next call.
Great conversation! Ashleigh was very helpful and quick to understand my business and our branding challenges. She gave me great feedback and also some actionable bits of advice that I'll be able to apply right away.
Ashleigh was very knowledgeable on the topic of branding and everything related to it. She was also very straight to the point and addressed the challenges we were having.
Very helpful! Ashleigh talked me through the issues and made some excellent suggestions, put me on what looks to be a very fruitful path to finding a good name for our service.
We really enjoyed our call with Ashleigh. She knows her stuff!! Wish she was part of our team.
Ashleigh is among the best I've ever worked with. Her style is amazing and you can tell shes one of the few people who "just get it."
Ashleigh is a rock star. Great call
Ashleigh was so incredibly helpful in getting my startup's naming conversation jumpstarted. She offered incredible insight and constructs into considerations for the name itself and ways to approach the brainstorm, and even lent thoughts on establishing my overall messaging strategy. I definitely left the conversation with more clarity and direction than when I started, and I'm looking forward to future conversations with she and the Motto team! Highly recommended.
Ashleigh and Motto have been wonderful to work with. Our project together has been one of the most satisfying and rewarding projects in the 8+ year history of our company. Certainly, Ashleigh and Motto are at the top of the list of our favorite vendor partners.
It would be tempting to say that Ashleigh has a way with words and is a gifted copywriter - which is true. However, that would do a great disservice to the overall value she brings to a project. Ashleigh helps you look at the big picture - understanding your company's purpose and carrying it over to your project & communication plan.
We are thrilled with the results of Ashleigh's work, and she comes with my highest recommendation.