Founder of a startup and a web agency, freelance technical project manager, former tech and crowdfunding trends expert at Canada Media Fund.
"No plan of action survives contact with the enemy, strategy is a system of expedients" says the popular quote. So is developing a digital project, whether it's a simple webpage or a whole suite of apps. Make sure you take advantage of the experience gained by the ones that took this road before and save yourself a lot of trouble.
Not every project has thousands of dollars to spend on a project. In fact, most projects should not spend thousands of dollars on marketing. But there are other ways to stand out from the crowd and I would gladly share some of the tricks I used to put my apps on the App Store top charts.
Creating content for schools and kids is a different ball game from most other apps. In building educational apps such as J'accorde and I Learn With from the ground up, I gained actionable experience (sometimes painfully) that I would gladly share.
Beyond the buzzword, crowdfunding can be a powerful tool to fund a project, market it or test a concept There are also many ways to screw things up. I can help you avoid the most common (and some more uncommon) pitfalls and share the knowledge I gained by successfully running a campaign on Indiegogo and by being the managing editor of the crowdfunding online resource from the Canada Media Fund, Canada's top funding agency for digital projects.
In addition to the answers already provided, I would add that January and even February are poor choices to launch a campaign. People are short on cash and have exhausted their "charity resources". If you can, wait. And use that time to spark your community and plan your campaign. Good luck!