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Clarity

Antoine van Eetvelde

Brussels

Founder of a startup and a web agency, freelance technical project manager, former tech and crowdfunding trends expert at Canada Media Fund.

$1.67/min

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Entrepreneurship Crowdfunding Web development Product Development Project Management Education Educational Technology Mobile applications iPad

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Building a Project, for the Web or for Mobile

"No plan of action survives contact with the enemy, strategy is a system of expedients" says the popular quote. So is developing a digital project, whether it's a simple webpage or a whole suite of apps. Make sure you take advantage of the experience gained by the ones that took this road before and save yourself a lot of trouble.

Marketing on a Shoestring

Not every project has thousands of dollars to spend on a project. In fact, most projects should not spend thousands of dollars on marketing. But there are other ways to stand out from the crowd and I would gladly share some of the tricks I used to put my apps on the App Store top charts.

Creating Educational Apps

Creating content for schools and kids is a different ball game from most other apps. In building educational apps such as J'accorde and I Learn With from the ground up, I gained actionable experience (sometimes painfully) that I would gladly share.

How to Crowdfund a Project

Beyond the buzzword, crowdfunding can be a powerful tool to fund a project, market it or test a concept There are also many ways to screw things up. I can help you avoid the most common (and some more uncommon) pitfalls and share the knowledge I gained by successfully running a campaign on Indiegogo and by being the managing editor of the crowdfunding online resource from the Canada Media Fund, Canada's top funding agency for digital projects.

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Antoine van Eetvelde answered

Is it a good time to launch a (crowdfunding) product before/during/after the December holidays when every company is competing for buyer's attention?

In addition to the answers already provided, I would add that January and even February are poor choices to launch a campaign. People are short on cash and have exhausted their "charity resources". If you can, wait. And use that time to spark your community and plan your campaign. Good luck!

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Member since June 2013