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Clarity

Anina Net

San Francisco, ca

Founder of 360Fashion Network, Anina specializes for the last 16 years in fashion technology. An expert in her field, she has created mobile fashion apps, interactive retail solutions, Virtual Reality shopping experiences, Augmented Reality solutions, and pioneered smart fashion clothing and wearable tech accessories for mass manufacture in China. Anina has a firm grasp on what technology the fashion industry's needs and is able to guide your brand to successful products and experiences.

$4.17/min

5 Calls

22 Reviews

33 minutes
Avg. call

Technology Mobile applications Augmented Reality Fashion Marketing Corporate Events 3D Modeling Wearable Tech Virtual Reality

Call me to talk about

Interactive Events

I am an expert in adding interactive technologies to exhibitions, events. I have many ideas and experiences in using interactive technologies in my company's exhibitions to teach you ways to make your exhibitions, events, stores, etc interactive. I am ready to help you make your event more exciting!

Mobile UX for Fashion

Having a deep understanding of the fashion industry, being a woman, and having grown up using mobile phones before computers gives me a deep understanding of ergonomics, multitasking, and the fastest way to get to the information that a user needs. Having built multiple apps across multiple mobile OS gives me a wide perspective of what mobiles can comfortably do for the human.

Fashion Technology

My company has been applying technology to the fashion industry for the last 10 years. With fashion tech we help fashion brands create interactive clothing through our fashion tech maker kits: www.360fash.com and etextiles www.ledribbon.360fashion.net. I work with brands to create products that are intelligent and #wantables not just #wearables. Examples of the items we have already created are Intel smart glove, a recharging wallet, electronic hair accessories, urban mobility scarf, and more.

China Market

With 8 years of experience in China doing business, an extensive network in fashion industry and technology fields, I understand and thrive in the China market. If you are interested to understand how to enter China, what you need to prepare, where your first exhibitions should be, who to be in touch with, I am able to help you together with my team.

http://www.360fashion.net/china

Answers 5
Reviews 22

Answers

Anina Net answered

what do i do if the call was unsuccessful?

I thought questions was for ... questions...sure I'll send an email when I have time.

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Call Center

Anina Net answered

how to embed clarity into my website?

So how do I modify the width?

And I"ve got a self hosted blog...so you said it only works on a wordpress.org blog?

I have tried it on my typepad blog: http://anina.typepad.com/anina/

doesnt seem to work well...unless you can modify the size of the iframe.

On my wordpress blog, doesnt work at all. doesnt even show up....

http://china.360fashion.net/

Thats a pity.

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Embedded Software

Anina Net answered

My IOS game app is lost in the sea of apps. How can I grab more attention and spike sales?

You can have an offline event and introduce your app to the media and first movers. You can participate in events like Techcrunch in San Francisco or we are preparing an event in November for technology companies to promote themselves. You can join Mobile Monday events and network with people to introduce your app. You can keep a blog and write about the usefulness of your app targeting SEO keywords. You can go on forums and search conversations on the web talking about your topic and leave comments linking to the landing page Alvin mentioned or to the download of the app. You can pay for app advertising--there are many programs. You can make videos talking about your app and post them on forums in facebook etc.

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Mobile applications

Online Marketing

Mobile Marketing

Anina Net answered

What tools can you recommend for creating a Partner Marketing Site?

Strikingly.com is pretty good. Wix is also good. Squarespace also good.

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Strategic Partnerships

Partner Marketing

Digital Marketing

Anina Net answered

How do I increase the App downloads organically and make it go viral? It's a free app.

Make some animated gifs and mini video campaign that you can put online and promote on twitter.

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Mobile applications

Organic Growth

Mobile Apps

Reviews

Anina provided us a great overview of fashion technology in China. Our request was somewhat unusual in that it had more to do with general trends than tactical knowledge, but Anina had loads of insights to provide, which really helped save us time in terms of what we needed to look into!

Alina Serebryany Source: Clarity

Amazing. Anina was incredible. She was well prepared. Had her key points laid out. Gave concise and concrete advice, that could be put into use. Went above and beyond with some generous offers for further help. She followed up the call with her advice written down, really clearly. A really useful call. I wouldn't hesitate to recommend. I hope to work with her in the future. Adil

Adil Abrar Source: Clarity

anina is a person with vision and drive, a multi-tasker of note she runs multiple projects simultaniously. I would gladly hand her any project as she has a wonderfull work ethic and infectuous energy level.

Francois de Wet Source: LinkedIn

When it comes to fashion and technology, Anina is one of the most smart, out-of-the-box people I've ever had the privilege to work.

Anina has a deep understanding on how fashion can be applied to technology to create new products, market channels, and innovate in a space full of mobile professionals.

She has a clear understanding of what a non-technical person expects from a user interface. She has the ability to speak to non-technical people and gain their support in trying new services.

With Anina your application/service is being marketed to the majority of people, not just early adaptors.

She is a motivated, positive, energetic, hard worker and intelligent young woman who I had the pleasure to work with, things happen with Anina!

When collaborating, Anina lays out a clear plan and then executes it step by step, successfully meeting all the deliverables and objectives. Where press is concerned, when Anina says that a publication will write about the application, or a television station will report about the application, it is exciting to see those opportunities come to fruition.

Due to her great reputation in the mobile development and fashion business our company gained huge visibility through a set of successful collaborations.

Felipe Andrade Source: LinkedIn

It is hard to describe Anina with a few lines. She is such a talented human being. She has a very clear vision of how the mobile industry can fit with the fashion industry. She is very energetic and always willing to learn new stuff. She is the symbol of happyness and working with her is always a great adventure.

Nghia Nguyen Dai Source: LinkedIn

Searching for words to describe Anina, 'extra-ordinary' was the one that kept popping back in my mind.

Supermodel, entrepreneur, 2.0 visionary and tireless explainer of web/blog basics are others that might fit.

From her HQ in China, she tought me and my Fashion Week team the basics of blogging, posting pictures and videos, the dynamics of a successful blog, as well as taking us step-by-step on how to install a number of blog widgets on our mobile phones.

More than mere fun (which it was for all involved), Anina's 360fashion teaches and inspires people to use technology that is available to many of us in ways that we don't necessarily think of right away.

Especially, i respect and underwrite her stance on training models to have other skills than 'just be beautiful' - blogging, reporting, designing, posting, interviewing, etcetera. This empowers them enormously, because it gives them a voice as well as a prospective career after active modelling. life's not over at 27, girls... and you ain't stupid either.

lastly, her position on 'the fashion industry' is spot on. now that more and more people are interested in fashion, there's more than just paris, milan and NY. Her applications and network connect individuals from all sectors of the fashion industry and all around the world.

i'm grateful to anina for teaching an old analog dog a few 2.0 tricks and look forward to what's up next. very clever lady indeed.

James Veenhoff Source: LinkedIn

Anina is a woman after my own heart: working hard towards her dreams. When she initially contacted me over two years ago, we set towards within a Fashion Week related environment as well as minor projects. Her strength & work ethic are quite inspiring & I am looking forward to our next collaboration together which shall be filled with productivity as well as creativity! 360fashion.net is a great portal for new & established businesses to grow their online presence!

Sha Osei Source: LinkedIn

I have known anina for a number of years and in all that time she has always been a source of inspiration for me. Her "never say die" attitude ensures that everything she touches is a success. I can only watch in amazement as she waves her magic wand over the fashion and tech industry to form a marriage that is worthy of her midas touch.

Francois de Wet Source: LinkedIn

Enthusiastic and energetic, with a passion for both fashion industry and the mobile Internet, Anina has been a very inspiring business partner.

Bin Dai 戴彬 Source: LinkedIn

Anina, as it has been said by others: is a model with a passion for fashion and technology. She has above average public speaking skills and cutting edge concepts. Anina is a people person and knows how to interact with everyone. She has worked closely with Nokia and was even the subject of a PBS documentary. Whether in front of the camera or an active multi-tasker behind the scenes, Anina blends fashion and technology in her own articulate way. She tries to look at things from several different angles or perspectives and can offer a modern solutions for a 21st Century World.

Randy Brooke 2012

Randy Brooke Source: LinkedIn

Anina was at our Week of Inspiration of The Dutch Tax Services in The Netherlands. She's a very inspiring woman who has a great story to tell about how you can achieve your goal. Her presentations feel like a warm bath and you get inspired by her enthusiastic way of giiving her presentation. It's an eye-opener.

Alain Raap Source: LinkedIn

Member since May 2012