Amy is a business development executive who represents the intersection between strategy, consultative sales and marketing that is necessary to identify and create new markets and new market extensions, expand market penetration, create the "whole product solution," and build collaborative business to business partnerships. As termed by Geoffrey Moore in "Crossing the Chasm,” she has a passion for partnering with customers to identify and execute strategies by which innovative, disruptive solutions are adopted by Innovators, then Early Adopters, then the Early Majority. She partners with clients in the healthcare space to help them horizontally integrate across their customer segments by identifying and messaging to the economic and clinical value propositions of the decision makers, influencers and solution users.
