Startup marketer and Jobs to Be Done practitioner. I can help you better understand your customers, and use those insights for customer acquisition and retention.
I've done some training with the ReWired group and conducted about 40 interviews for my clients in the past 6 months. I also host the Toronto Jobs-to-be-Done meetup.
I had some very detailed questions about the JTBD (Jobs to Be Done) framework and Amrita answered them all and then some! She gave real world examples, specific do's & don't and even followed up emailing reference links to thing we discuss. I can't recommend her enough if you're looking for advice on ways to best interview your customers to learn how to grow your business.
Amrita is a smart, thorough and conscientious worker. She's creative, insightful and works hard to acheive stated (and some unspecified) goals.
I've enjoyed a long working relationship with Amrita and have learned quite a bit from her about marketing, strategy and taking a project from start to finish- even with limited budgets at times. She's a great addition to any company, large or small.
After having worked alongside Amrita Chandra for almost three years in my role as development manager at Messageware, I have found her to be reliable, organized and focused on results. She has worked closely with our partners, organized press interviews and product reviews, generated persuasive marketing materials including white papers, and organized the company's successful trade show presence. She has been key in redesigning and modernizing our web site including effective use of flash media. I have worked closely with Amrita to harmonize the development release schedules with marketing press releases and related content, and have enjoyed her direct candid approach.
Amrita is a talented, insightful and passionate person. Amrita's stength is her ability to bring both analytics and creativity to the process of developing solutions to problems. She is someone you can totally count on to deliver. I recommend her very highly.
Amrita is an strong marketing professional that can get up and running quickly and get things done with minimal direction. Amrita did a great job of creating and managing marketing programs to grow our international customer base and market presence. Amrita’s background made her an ideal person to bridge teams across different geographies, cultures, and departments. I would gladly hire Amrita again as a part of my marketing team.
Amrita has the initiative and experience to know what to do and how to do it. She's a good listener, a good team player and a pleasure to work with.
I worked closely with Amrita over the last 18 months alligning the sales and marketing efforts within Asigra. She is the consumate professional who is great at her role but also took into account the ever changing dynamics within the organization to get things done. Our external advisors commented on numerous occassions that they had never seen the sales and marketing organizations as tightly integrated as we had achieved. This was in large part due to Amrita's efforts and openness to challenge the status quo and foster a collaborative environment.
I look forward to working with her in her new role in the future for years to come.
Amrita is a team player and dedicated to achieving the best results for her clients. She is a high performer and strategic thinker - always looking for another opportunity to apply her skills and knowledge. No wonder she is sought after my many progressive companies.