I lead digital marketing programs and teams that drive traffic, usage and revenue for digital businesses and marketplaces. With an analytical approach, I find and keep customers and users, optimize budgets, and rally and align the cross-functional efforts of product, design, engineering, and operations teams to get it all done.
A start-up and acquisition veteran, I ran product marketing and customer acquisition for oDesk, the global marketplace for freelancers (now acquired and rebranded Upwork), and built marketing from the ground up for Google Ventures-funded LawPivot, an early legal Q&A service acquired by Rocket Lawyer, where I stayed on to oversee Product Marketing.
Today, I head digital marketing for Sidecar, the #3 ridesharing company and now the fastest, most affordable and scalable same-day delivery service for online businesses.
I’m always interested in networking here, so please feel free to reach out if you think we should connect.
special skills: paid acquisition, referral programs, affiliate programs, email marketing, market research, demand and lead generation, B2B, B2C, SEO, SEM, go-to-market strategy, A/B testing, competitive analysis, marketing data & analytics, content marketing, social media