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Expert
MenuAllen Lu Sports Mktg, eSports, eCommerce, Film
Business Development for NBA Star Jeremy Lin. Manage a pro Dota 2 eSports team. Previously ran eCommerce for American Eagle Outfitters, ModCloth, and GNC. Recently produced a Documentary called Linsanity on Jeremy Lin raising $290k on Kickstarter, Sundance and SXSW festivals and global distribution. Worked for big data SEO company BloomReach leading integration across 90 eCommerce companies. Developing social enterprises, TLMade, EPAMade, serving the community of Tenderloin San Francisco and East Palo Alto.
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Areas of Expertise
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AL$2.50/min per minute(2)Brand Development of Jeremy Lin and LinsanityAllen Lu • San Francisco Bay AreaCreated 11 years ago in Business / Getting StartedDeveloped copyright/trademark strategy along with licensing strategy for Jeremy Lin and Linsanity. Have been part of the team since before Linsanity was a household name. Developed our online social media presence, our media PR, along w/ endorsement and event strategy.Allen Lu San Francisco Bay Area(2)
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AL$2.50/min per minute(2)eCommerce Optimization, Long Tail SEO, and Big Data AnalysisAllen Lu • San Francisco Bay AreaCreated 11 years ago in Sales & Marketing / Search Engine MarketingLaunched 2 brands for American Eagle Outfitters, ran eCommerce for GNC and ModCloth. Worked for Big Data SEO company BloomReach and consulted over 90 eCommerce companies on their long-tail strategy.Allen Lu San Francisco Bay Area(2)
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AL$2.50/min per minute(2)eSports Games, Teams, Sponsorships, and MoreAllen Lu • San Francisco Bay AreaCreated 7 years ago in Industries / OtherActively researching, investing, and own teams in the eSports industry for the past 4 years. I have evaluated most games and opportunities for eSports teams across all regions (Americas, China, SEA, EU, etc.). I've worked directly with many of the publishers including Riot, Valve, Tencent, etc.Allen Lu San Francisco Bay Area(2)
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Great feedback and insight.
Source: Clarity Kofi Frimpong Mar 17, 2015Allen is a highly flexible, versatile leader able to work at a number of levels at the same time, from high level strategy to low level details. During a fast paced growth period at ModCloth, Allen kept the team focused and on track with, setting the tone and pace and priorities of multiple teams across the company. Allen has a deep knowledge of retail and e-commerce that he could communicate effectively, giving the team the guidance they needed to get things done. Allen gave us the space to be effective and the cover we needed to grow rapidly and work effectively. He is a good motivator, a strong communicator and excellent team builder.
Source: LinkedIn Jay Palat Jul 2, 2013Allen was my supervisor during his time at ModCloth. Allen’s leadership approach was very motivational and inspiring. He made me want to perform my best everyday and he set the example of what was expected of me. Allen was efficient and effective while managing multiple teams in different locations. Allen had the natural ability to manage multiple projects while prioritizing importance. It was a pleasure working under Allen.
Source: LinkedIn Lindsay Bender Jul 2, 2013Having Allen as the project manager for the Martin + Osa e-commerce launch was the primary reason for its success. His technical expertise and quick decision making ability enabled us to launch on time and issue free. He is able to make educated decisions that are effective and realistic, unlike other PMs whose only response seems to be "just get it done" - an often unrealistic response. With Allen you'll know exactly where you stand and what it will take to get it done and get it done right.
Source: LinkedIn Jonathan Dean Jul 2, 2013Related experts
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