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Clarity

Web to Print Software

Toronto, Canada

Author "Print Sales and Marketing"
Author "Cloud Production"
2017 winner of "Best Web to Print Software" by PrintingNews.com

Voted top 3 Web To Print Experts in US.
Voted top 35 Most Influential Canadians in Print.
Voted top 25 CMOs in UK.

7 Cover Stories.
Top 100 USA Graphics Industry Suppliers.
Speak at 20 Industry events per year.
Teach marketing at Colleges/Universities/Tradeshows per year.
Published in 4 trade Magazines.
Top Web2Print Consultant.
Consult 11 top Venture Funds on companies like Vistaprint (VPRT).
20 years in Online Print Industry. 20 Years in Marketing.

$8.33/min

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0 Calls

7

7 Reviews

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Avg. call

SEO Web Applications SaaS E-commerce SEM Cloud Deployment Online Lead Generation Digital Printing WYSIWYG layout tools Offset Printing

Call me to talk about

Web to Print Deployment for B2B or B2C

Voted to be top Web to Print (Web2Print) expert by 3 magazines.
Award winning Supply Chain by Supply Chain Magazine
Award winning Web to Print storefront technology by PrintingNews.com Magazine

Speak to me to fine tune the strategy of:
Web to Print - Buy, Lease or Build?
Web to Print -B2B or B2C focus?
Web to Print - Pricing Strategies?
Web to Print - Technology Stack?
Web to Print - Migration, deployments and outsourcing

Answers 1
Reviews 7

Answers

Web to Print Software answered

Does anybody on here have experience launching a website for print products? I'm looking to add online design tools to my current websites.

After launching a few thousand printer websites, here are the top 10 things to look out for:

1. Figure out if you are going after SMB or B2B market. The design online environment is different for both.

2. Figure out what kind of file you want system to produce

3. Figure out if you want an open designer (allows for most customer mistakes but opens the funnel wider) or more of a controlled designer (least amount of mistakes meaning more profit per job)

4. Figure out if you want to own the designer or if you are ok to rent it/subscribe to it

5. Figure out if you want to do your own templates or if you want the system to come with readymade templates

6. Figure out what shopping cart style you want, open source shopping cart, or a custom tailored shopping cart… what payment methods you would like to accept.

7. Figure out the scalability… what happens if the site is too busy, can your servers or your vendor servers keep up?

8. Figure out what product mix will work best, as every vendor has their own flavor from photobooks to signs to stationery items.

9. Figure out how the reporting will work. Do you want the system to talk to your MIS or email you the data or to have administrative dashboards of its own?

10. And finally figure out the marketing aspect. No matter how great the engine is… if you don’t market it, no one will find it. So if you want to look into top 10 marketing online channels for printers, connect with me offline.

Slava Apel, CEO Amazing Print Tech.
1-800-355-4498

Schedule a call • Share • Flag

Digital Printing

Offset Printing

Large Format Printing

Reviews

Slava is an in-depth expert in the design and application of marketing systems using internet technology. His broad understanding and extensive experience in solving thousands of customer problems make him a valuable partner.

Fred Cochrane Source: LinkedIn

As my partner for over 10 years, I saw Amazing Print Corp. grow in leaps and bounds. Not only was Slava on top of the latest trends, he was able to leverage new technologies for various ventures before they would become mainstream. While others were just getting it, Slava was already embracing the next trend. Slava knows how to get things done. His mind is like a sponge and works non-stop. Slava is always 10 steps ahead of the competition. I would highly recommend contacting Slava for all matters relating to Print Technology, SEO and Social Media.

Allan Barkin Source: LinkedIn

Slava excels in successfully pitching Amazing Print's Web to Print solutions out to market. Slava is a diehard salesman who keeps his customers happy while still taking the time to inform and educate the print industry on the latest Web-to-Print trends. He is a pleasure to work with.

John Smith Source: LinkedIn

Slava is an industry expert for web-to-print and digital print. Highly knowledgeable, innovative, and full of energy. Its always a pleasure to brianstorm new ideas with Slava or hear him present on W2P. His deep passion and creativity results in success for his customers and him. I am sure Slava will continue to strive for new heights.

Manish Kapoor Source: LinkedIn

Slava is THE word in Internet Technologies. He is professional, timely, and is absolutly the most knowlegeable person that I know when it comes to IT.
I have enjoyed his quick wit and persistant dedication to tasks at hand, and will be forever grateful for high-end connections he has introduced me to.
Thank you, Slava.

Douglas Ellingson Source: LinkedIn

Slava has the unique ability to utilize cutting edge technology with creativity. His passion and knowledge has him 10 steps ahead of other people in the industry. To optimize your opportunity for success, working with Slava will put you at the pinnacle of your industry.

Michael Dobson Source: LinkedIn

Slava is a dedicated professional who brings a wealth of knowledge to any table he sits at. His ability to see technology trends ahead of their time is uncanny. I would recommend Slava as a great person to know and work with.

Shawn Saraga Source: LinkedIn

Member since September 2013