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Clarity

Walter Lis

Chicago

I help companies grow through digital marketing. My passion for creating and executing successful online marketing strategies leverages my technical skills within SEO, paid search, email marketing, social media marketing and web analytics. My core technical skills include web programming, graphic design, writing and editing. I’m also the author of the new book “The Small Business Digital Marketing Playbook”.

$2.00/min

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Digital Marketing Social Media Social Media Marketing Email Marketing Online Marketing SEO Marketing Strategy Direct marketing PPC SEM

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Small Business Digital Marketing Strategy

With over ten years of experience working with small and medium sized businesses on their digital marketing, I'm an expert at attracting and retaining new customers online. As the head of marketing for the Chicago Tribune's TribLocal, I developed a methodology that leverages the power of inbound marketing for businesses of any size.

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Reviews 12

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Walter Lis answered

How can I find out the cost of Social Media Marketing, SEO and SEM? Is there anyway to find out how much a particular company spent on it's campaigns?

You can get an idea of your competitor's organic search proficiency and their paid digital advertising by using SEMRush.com. This is an excellent tool for competitive research. Since they use a method of data collection that is different from a tool like Google Analytics, the numbers typically won't match exactly. But SEMRush.com will give you solid data from which you can make your own comparisons.

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Reviews

Passion is something you can't teach and a key ingredient Walter brings to the table. His commitment to doing the best possible work and always looking out for his company's best interests are important traits that make him a must-have for any company.

Kevin Adler Source: LinkedIn

Walter has been very instrumental in developing our digital marketing program. He was thrown into a whirlwind operation and hit the ground running. He dove into learning two new programs Joomla and Hubspot, which were very foreign territory to him. If he doesn’t know it he goes out, learns, and applies his new found knowledge to the business. He is multi-talented in the digital marketing space from managing the back end of a web site to developing and testing landing pages while increasing SEO. Our whitepaper downloads have never looked so good. He has put a new feather in cap with the addition of Hubspot, a marketing automation tool, he learned how to assemble and put everything together in an exceptionally short period of time between four to six weeks, something unheard of in the Hubspot world. But we were in a hurry and we needed it up and operational and he succeeded. Walter is very open to all suggestions and is a great teacher in helping the team understand the various facets of digital marketing. He also sheds light on what he feels the team needs to focus on and never hesitates to ask questions or for help.

JoDee Hale-Schmid Source: LinkedIn

Walter is very knowledgeable in the field of digital marketing. His innovative ideas and ongoing stream of ideas were continually a benefit to our department. He brings a level of passion and dedication to his work that is often not seen in today's workforce. Walter was an integral part of our team, always willing to lend a hand wherever it was needed. He is also proactive in growing his knowledge base and self-initiates education on the newest technologies and methods to ensure he is at the top of his field.

Terri Schlather Source: LinkedIn

Walter is a superb digital marketing strategist who quickly became a valuable team member. He is able to translate business objectives into tactics and then rapidly execute against them. He increased awareness of Utopia's capabilities and offerings by dramatically improving search engine rankings through SEO/SEM and by increasing our social media presence by an order of magnitude.

David Harkleroad Source: LinkedIn

Walter Liss is a detail oriented, results driven manager who can juggle multiple projects effectively. His can-do attitude and friendly approach made working with him a joy. His creative thinking resulted in several new initiatives at TribLocal, all of which, were high successful.

Kyle Leonard Source: LinkedIn

Walter's technical expertise and knowledge of SEO and analytics were a major asset to TribLocal's growth. He relentlessly kept up with best practices in the industry, which allowed him to sort out flashy trends from sound strategy. His initiatives often led to substantial short-term increases in key metrics. Walter looks at the big picture but knows his way around the technical details as well. I enjoyed bouncing ideas around with Walter and could count on him for reliable feedback.

Matt Kiefer Source: LinkedIn

Walter joined TribLocal as the marketing manager during the re-launch of 88 websites and 21 print editions. He hit the ground running, working with other members of the marketing team and immediately contributed to the success of the project. He developed effective marketing tactics that have added to the overall growth of audience and revenue for TribLocal. Aside from his focus on generating ROI for marketing plans, Walter brought his passion, enthusiasm and commitment to every project - particularly to the mission and vision of TribLocal. He would be an asset to any company that hired him.

private private Source: LinkedIn

Walter, in addition to doing an amazing job as Marketing AVP, is exceptional in his daily attitude and is a motivational force at STATS. He is very easy to work for and provides me with good guidance while giving me enough freedom to be creative.

Jacob Nuesser Source: LinkedIn

Besides his obvious talents, Walter has absolutely proven himself to be a tireless worker and one that is completely dedicated to the task. I must say, I have never quite met anyone with this level of expertise, talent and determination to produce the very best in whatever he is involved in. It is an absolute pleasure to know Walter and to recommend him to others.

Mike Tait Source: LinkedIn

Walter and I have worked together on our annual charity golf tournament for over 15 years. His creativity, technical skills and tremendous work ethic help make our event fun, entertaining and highly beneficial for everyone involved. I can think of no one I would trust more to assist me with such an important event.

Mike Howley Source: LinkedIn

Walter is brimming with ideas and the follow through to get them moved from concept into reality. His undersanding of brand-building and relating it to client needs is top notch; he is a terrific asset and intelligent person.

Jim Capuano Source: LinkedIn

Member since November 2014