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Clarity

Vivek Chaturvedi

Delhi/NCR, India

Founder of Finding ENKI (Earlier known as SilberStrat). Brand Creation expert with experience of over 800 projects. Passionate about supporting people and organisations uncover their 'essential purpose'. Looks at profit as a consequence of excellence in pursuing one's purpose, not the end goal of it.

$1.00/min

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Brand Strategy Business planning Business Strategy Brand Management Corporate Branding

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Essential Purpose (of People & Organisations)

The more things change outside, the more we crave for constants inside. A strong and clear essential purpose is one such constant. Its an internal compass that nudges and guides all decision making.
Driven by a strong sense of awareness, of self as well as the world around us, people and organisations are moving from mere commerce, to purposeful commerce.
There are many ways to arrive at the Essential Purpose. I look forward to opportunities of sharing some of these ways, and apply them as well.

Brand Creation

Have been a part of over 200 brand creation exercises over a decade.
Span of expertise - Cultural Immersion and Insight Mining, Business and Brand Purpose, Brand Definition, Brand Name & Nomenclature, Brand Expression & Design

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Member since July 2016