My experience in China focuses on the VINCE Wines brand which I joined on Day 1 and we built the brand up through celebrity events, networking with wealthy individuals, high-end parties and relationship- building with key partners. The concept of VINCE Wines is what we call « Livin’ the life » which relates to the desires of aspirational men in China to be more wealthy and successful. We communicate these values through our own parties and co-branding events including Chinese models competitions (New Silk Road Models, Miss World China) and luxury car brands races (Ferrari, Lamborghini, Formula 1). As well as prominent presence in key on-trade venues (high-end bars, nightclubs, five star restaurants) and off-trade distributors (high-end liquor stores).
From the exterior many business people are clueless about China and they just « see the opportunity » but don’t know how to act. A lot of SMEs from Europe and USA have this drive to take on the Chinese market with their services and products mix but lack the right strategy, insights, know-how, local resources, incorporation setup, human resources, investors, and most importantly connections (including potential partners and government key contacts).
Expertise: China Market Entry for SMEs
Strategic Consulting and Key Connections in China
Wine Market in China
Direct Sales and Marketing
Digital Marketing
eCommerce
Web and Strategic solutions for Medical Industry businesses
