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Daniel de la Cruz

London, UK

BEST DESIGNER FOR COMPLEX UIs - analytics dashboards, trading platforms, community apps, ecommerce. Founder of Changelab23.com and CXO at growvc.com - I've been working in the field of UI and Service Design for 10 years, designing interfaces that convey meaningful user experiences. Also consulting companies on their design (startups and large corporations) that ultimately have one aim in mind: Generate more revenue from happy customers!

  • Reviews 5
  • Answers 1

I've had the pleasure of working with Daniel through various projects and in various different contexts. Daniel is a creative, resourceful and committed entrepreneur and professional, capable of achieving the highest results and standards in anything he works on. His thoroughness and attention to detail make him an instrumental part of not only User Experience work, but in successful business operations of a company.

Source: LinkedIn Markus Lampinen Sep 17, 2013

Daniel is one of those rare breeds of people who are willing to help without expecting anything in return. I approached Daniel to help with our UI/UX after understanding our needs, Daniel and his team were kind enough to give us a detail description of the pros and cons of our product. He even went as far as to give us solutions to problems we had without being prompted. I respect and appreciate Daniel and look forward to paying him back and working closely with him in the near future. HIGHLY SKILLED AND RECOMMENDED!

Source: LinkedIn Jade Sehbat Sep 17, 2013

Daniel is a team player and very collaborative. It was a real pleasure working in the same team as him.

He is an extremely talented and thorough User Experience Architect, delivering well thought out and creative solutions for complex scenarios.

He has a wide skill set and an eye for detail, with a passion for user-centred design. Prototyping his concepts regularly to develop the best possible solution, and seeing it through from design to build.

Daniel is a asset to any team - I hope to work with him again.

Source: LinkedIn Lee Pethers Sep 17, 2013

Daniel has great character and an excellent skill set. He is always keen to get involved and look beyond the task at hand. I look forward to working with him again in the future.

Source: LinkedIn Mark Edgington Sep 17, 2013

I've managed Dan for over 7 months now and have to say that I've seen few people show as genuine and natural an aptitude for user experience and formal IA. He has a firm grasp on the fundamentals and an eye for opportunity and creative expression. I'd thoroughly recommend Dan as a very competent UXP and a positive addition to any team. He's equally a thoroughly decent guy to know out of the studio.

Source: LinkedIn private private Sep 17, 2013

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