Invest smart in marketing, not big. I'm an expert in B2B technology marketing working in VP roles at startups through to $1B. I know what works and the tactics to make it a reality for your business.
Content marketing is overwhelming for a startup. I can help take the stress out of content marketing by advising on what you do, or more importantly don't, need to do at each stage of growth. I can also advise on the best resources and technology to help you manage this important inbound strategy.
I have personally transitioned my former SaaS company to ABM and have counseled many other companies on the best approach. Helping to set target accounts and personalize the sales and marketing approach is key. I advise on process, resources and technology. I also provide investment steps versus big bang.
I'm an expert in go-to-market approaches for targeting SMB (like Referral Marketing/Selling) or targeting enterprise (like Account Based Marketing/Selling). As a consultant I've helped many businesses employ these tactics and have seen the results. I can help you determine the most cost-effective approach for your business.
Investing too much in in-house marketing resources too early can be a big mistake. I can advise on the skills you need to have in house versus the ones to outsource. Both in business and as a consultant I've worked with over 30 agencies/freelancers. I use this experience to help you understand what to look for in a freelancer or agency and how to manage them for the best results.
