WORK EXPERIENCE
Product Marketing Manager
Wells Fargo
Influenced project prioritization and manage project scope in order to launch features on time and help meet functionality requirements for Zelle 12 million active users
Partnered with business and system stakeholders to clarify business requirements, identify issues and impacts, articulate options and recommend solutions throughout the frontend UI and validation
Team with product operations, servicing and development partners to resolve production incidents and release innovative UI/UX features, enhancing customer experience
Defined and prioritize detailed business requirements covering customer experience, regulatory and policy compliance, risk management, metrics, supporting 33 billion dollars in transactions
Supported the bank’s commitment to protect the integrity and confidentiality of systems and data, all towards upholding our promise to customers and their families
Product Marketing Manager
PayPal
Crafted compelling messaging and service tools that drove interaction with domain updates and initiatives, with targeted briefs to support engineer experience goals, keeping them informed, engaged and empowered
Deciphered metrics/developer feedback into compelling creative graphic assets, providing visuals of the platform process. Execute and nurture programs/workflows for quality and marketing integration
Spearhead engineer research/focus groups to understand needs and ideate creative pitches, Tech Talks, developer experience tactics, and knowledge databases to keep engineer successfully “in-flow”
Strategized enterprise level engagement while implementing a new development platform and developer environment that enable 5,000 internal engineers to code, build, test and release quality products