I've been creating lead magnets for online entrepreneurs for years to help them build their email list and sell their higher ticket products.
Think of your lead magnet as solving a problem, or answering a question that your target customer would have prior to getting to the solution you offer.
For example, with an online subscription service that helps investors manage retirement savings account, the lead magnet could be:
- a checklist of 10 mistakes high income earners make with their retirement accounts, so they don't make the same mistakes.
- an ebook about 5 online platforms that are disrupting the retirement savings space.
-an article about a remarkable story of someone who increased their retirement savings 50% by doing XYZ.
Your lead magnet should solve a problem where the next logical step (after they get their question answered) is to buy the thing you offer.
There's a plethora of options and angles out there. If you have any additional questions, I'm available for a call.