Experienced (15 years+) conversion optimization and experimentation specialist, manager and lead:
Since 2006 I've helped over 50 organizations with their conversion optimization work and challenges. My experience ranges from travel to retail and from publishers to government organizations. I have been working with local and international clients, with SMB and with corporate organizations.
Over the years I have created conversion agencies, conversion-related websites and tools, conversion training courses and conversion events. My main love for the conversion and experimentation work never changed to something else than the actual work itself (and getting others enthusiastic about it). This mindset also keeps me from ending up as a conversion professor that has not been doing the actual CRO work for over 10 years...
