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Clarity

Maria Ogneva

citizen of the world

I work with companies who want to put community at the heart of their operations. Original head of community at Yammer and many others, I help companies connect with their customers, partners and employees to create meaningful results. An effective community can cultivate people's passions, help them lead and connect with each other in scalable and sustainable ways. Communities are instrumental in starting and sustaining movements -- and I'd love to help you do that too.

$1.67/min

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Social Media Social Media Marketing Strategy Community Management Digital Media Social Networking Competitive Analysis Community Development Community Strategy

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Community

Learn how to create a community strategy that works for your business, and how to create a community where your customers **choose** to participate. I will walk you through the questions you should be asking yourself, which will help you create the right team, launch, rollout and engagement strategy, and even a platform that's appropriate for your needs. Here is some of my thinking on community building:
http://www.slideshare.net/Yammer/community-management-playbook
http://www.slideshare.net/Salesforce/5-steps-to-communities-that-thrive
http://www.slideshare.net/Salesforce/salesforce-chatter-the-community-playbook
http://www.slideshare.net/Salesforce/salesforce-chatter-customer-engagement-playbook

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Reviews 5

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Reviews

It has been my pleasure to work with Maria during the initial launch of HomeShop Technologies, Inc. Maria is a gifted and pragmatic business executive. She is a thought leader in the field of digital media; on many occasions, her understanding of generational trends and consumer attitudes have proved invaluable in our navigating the competitive landscape. She maintains excellent relationships with business partners and future prospects, we truly could not have been blessed with a greater strategic asset.

What I value most is the positive attitude she brings to even the most challenging circumstances. In a world where the focus is solely on short term results, it is refreshing to work with someone who applies a long term perspective to avoid common pitfalls. Adept at juggling multiple priorities, she maintains composure and manages uncertainty with seeming ease. My only regret is not having progressed fast enough to keep her. It can't be stressed enough, we truly could not have been blessed with a greater strategic asset. On this basis, I wholeheartedly recommend Maria.

Hermann Mazard Source: LinkedIn

Maria lives, breathes, and delivers community. During our time together at Yammer, I was impressed by her passion and dedication for bringing people together to build and optimize their enterprise social networks and in doing so, improve the way their teams and companies work. She operates quickly and effectively on minimal resources, and is a true spitfire who motivates others. Any company looking to ignite its userbase would be lucky to have her.

Tanya Loh Source: LinkedIn

Maria is a world-class community and social professional. She is both a thought leader and someone who rolls up her sleeves to get work done. When you do business at the speed of social, you need someone on the front lines whom you can trust to use great judgment, have integrity and work with others across the organization to address customer feedback. I trust Maria 100% She is a role model for Yammer customers and is passionate about our community of users. In short, she is the best!

Dee Anna McPherson Source: LinkedIn

Our job at Biz360 was to establish ourselves as thought leaders in the social media space. As our Director of Social Media, Maria was a critical piece of that solution. She took us from zero to awesome in an amazingly short period of time. She's got an incredible understanding of social media, community management, and knows the appropriate levers to pull for maximum effect. She's an integral part of the social media community and has established herself as a thought leader for Social CRM. The only complaint I have is that I'm not working with her anymore. But given the chance, I'd work with Maria again faster than you can retweet her.

Ryan Kuder Source: LinkedIn

Maria works for FashionablyMarketing.Me on an ongoing basis helping develop and implement community outreach on behalf of our clients. It's always delightful to work with Maria. She excellent at client communications and managing accounts and campaigns. Her work is consistent and she has never missed a deadline, allows offering impressive follow through. I will do business with her again!

Macala Wright Source: LinkedIn

Member since March 2014