Terry is the rare executive who combines intellectual horsepower, drive, fearlessness, empathy, and the desire to “do the right thing.” Terry approaches new marketing and communication initiative very much attuned to hearing the customer’s voice, ensuring that a company's message and meaning will resonate and motivate. In working with her, she displays a dexterity and flexibility that’s unusual… she seeks out ideas and weaves them seamlessly into a set of strategy and tactics that is authentic and most importantly, effective.
Terry has an uncanny ability to quickly understand the messaging of who a company is and how best to wrap that into a communications strategy. She does this with passion, ingenuity, honesty, consistency and positive measurable results. Terry inspires others to perform at their best. She is the epitome of professionalism- when I am crafting my "best of the best" team for large projects I always cross my fingers and hope that when I call she is available to work with me. Out of all of the marketing, branding, creative or communications executives I have worked with she ranks in the top three. She thinks long term, is both analytically strategic and brilliantly creative and focuses her energy where she can have the most impact. Any person that has a desire to grow their business and get it done right the first time should call Terry Pappy.
Robert Urban
