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Clarity

Tamara Maksimovic

A creative visionary with 10+ years of experience in graphic design, marketing, art, brand strategy and creative conceptualization. Creative director and strategist, senior graphic designer, illustrator, lecturer, art/design professor, an expert in brand development.

$8.33/min

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Brand Strategy Vision Graphic Design Web Design Creative Direction Brand Developement Art Direction Corporate Branding Branding & Identity Creative Strategy

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Brand Strategy

Your brand is more than your logo, name or slogan — it’s the entire experience your prospects and customers have with your company, product or service. It expresses the value you provide. It's you!

Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette, and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market:

1. The images you convey
2. The messages you deliver on your website, proposals, and campaigns
3. The way your employees interact with customers
4. A customer’s opinion of you versus your competition

Your brand strategy brings your competitive positioning to life and works to position you as a certain “something” in the mind of your prospects and customers.

Branding and Creative Strategy

The great creative strategy is something that works as a branding plan, structured and detailed creative script that represents a creative bible of the brand.

It's guideline system with a series of conceptualized ideas + vision/values breakdown scenarios, combined with action plans that work as a powerful and essential tool in the development of your brand image, brand identity, website, marketing campaigns, etc.

The brand strategy defines what you stand for, a promise you make, and the personality you convey. Branding is the process where all your values, ideas and goals are combined into one experience, one vision, one creative journey that is positioning you as a certain “something” in the mind of your prospects and customers.

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Member since April 2017