In The Right Marketing Hands, The Right Things Happen
Let’s talk about your products for a minute. Have you analyzed the current or ongoing causes of your business issues? Do they look something like: missing sales targets, losing a market segment to tough competitors or seeing your growth slow? Maybe there is a bigger, more systemic problem at hand?
Whatever challenges are standing in the way of your company, it’s critical to understand that the one underlying theme is marketing, and the valuable role marketing plays in the overall success of your business.
Today, the top marketing executive (CMO or VP of Marketing) leads many of the most important initiatives for companies, whether it’s taking the lead on innovation, solving problems to ensure products deliver on their promises, or investing in digital technologies for lead generation deliverables.
• I help you create crystal clear vision for ultimate success with your products through marketing
• We're going to uncover the hidden challenges that could be sabotaging your ability to get clients, increase your lead generation, improve client retention and grow your business as quickly as you'd like to
• And, you'll leave our session renewed, reenergized and inspired to grow your business faster and easier than ever before
Product Development Niche Expansion and Revenue Growth
Effective marketing includes accurately identifying audiences, their drivers, and then developing tailored content that is specifically designed to engage and resonate. This content needs to be released at the right time, and in the right format, to ensure that the targeted decision-makers are reached, understand the message and respond. Although there are differences between consumers, investors and stockholders and B2B audiences, there are opportunities to integrate each in the sales process and offer more value-add perspectives for greater results.
KonaRed® Corporation is a Hawaiian coffee company and the pioneer of the USA grown, Hawaiian coffee fruit. The company oversees a vertically integrated supply chain, which starts with the highest quality coffee and coffee fruit from Kona, Hawaii. The company produces three award winning Ready-to-Drink (RTD) cold brew coffee varieties, 100% Kona coffee beans, plus its well established RTD antioxidant juices and 100% Hawaiian coffee fruit powders. KonaRed Corp. also has an industrial ingredients supply division.
For KonaRed’s small, but robust team, I provided tools and resources to maximize productivity, improve communications, project management processes and ultimately increase results. Once engaged, I quickly began to evaluate the situation and audited their current position and plans. While working on their deliverables and tactics, I also provided consulting services to implement best business practices for investor relations, b2b communications, inbound marketing, regulator, packaging, social media and sales tools.
For KonaRed's recent RTD cold brew coffee, I was the creative director and my consulting company developed great designs that would contribute to KonaRed’s award winning product development.
With in months of launching, the Cold Brew Ready-to-Drink beverages won three awards: The 2016 Beverage World BevStar Award, The Gourmet Retailer 2016 Editors’ Pick and SupplySide West 2016 CPG Editors’ Choice. All of these awards are based on, among other categories, the innovation in packaging and positioning against the most important market and consumer trends.
Need more marketing muscle on your management team? I'm your answer. Clients trust me for my industry insights, award-winning creative, game-changing business improvements and winning growth strategies. Companies worldwide have relied upon me to create their brands, launch new products, improve customer loyalty, solve challenges and build more successful businesses. I would love to help you reach your goals too.