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MenuSusie Hays Uncover Answers that Matter for Business Growth
Greater San Diego Area
Reaching revenue objectives by conceptualizing, driving and implementing marketing communication plans for profitable opportunities is my forte. What will interest you most about my credentials is my historically high impact to market share, growth, plus an unusual record of new product innovations sparking multi-million dollar opportunities for global businesses.
With more than 25 years of experience, I utilize my proficiencies in business strategy and operations to help each company identify its goals, develop plans to overcome obstacles and achieve measurable profitability and success. I passionately advocate customer centricity and leverage competitive intelligence techniques. Securing prosperous brand awareness through powerful campaigns, effective lead…
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Digital Marketing
Public relations
Inbound Marketing
Brand Strategy
Advertising
Marketing Strategy
Social Media Strategy
Business Strategy
Lead Generation
Email List Building
Member since December 2016
Areas of Expertise
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$6.67/min per minuteNew ArrivalAnswers That Matter for Your Business Launch & GrowthSusie Hays • Greater San Diego AreaCreated 8 years ago in Sales & Marketing / Growth StrategyAs vice president of marketing and communications for B&D Nutritional Ingredients, I provided leadership in reaching corporate revenue objectives by conceptualizing, driving and implementing corporate branding, communications, social media activities and a full spectrum of integrated marketing efforts to create, launch and growth hundreds of products in the US market. With years of experience and backed by proven results, I'm the expert marketing strategist recognized for creating and executing innovative industry outreach campaigns and stewarding b-2-b and b-2-c marketing strategies to ensure strong connections with customers, principals and industry leaders. Prior to joining B&D, I served as VP of marketing for Viscent and spent a number of years with Danhausen Group, a boutique full-service marketing agency. At Danhausen, I developed and managed highly successful programs and business initiatives for Kwikset, John Wayne Airport, Shea Financial Services, Brookfield Homes, HP, H&R Block and Deloitte & Touche. Committed to contributing to the community and mentoring young professionals, I have been actively involved with numerous organizations, including a founding member of the Social Media Marketing Society, serving on the board of the AdClub and Advertising Production Association and the Council for Responsible Nutrition’s National Communications & Media Outreach Committee.Susie Hays Greater San Diego AreaNew Arrival
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$6.67/min per minuteNew ArrivalHow to Deliver Growth to Animal Nutrition CompaniesSusie Hays • Greater San Diego AreaCreated 8 years ago in Business / Getting StartedIn The Right Leadership Hands, The Right Things Happen Let’s talk about your company for a minute. Have you analyzed the current or ongoing causes of your business issues? Do they look something like: missing sales targets, losing a market segment to tough competitors or seeing your growth slow? Maybe there is a bigger, more systemic problem at hand? Whatever challenges are standing in the way of your company, it’s critical to understand that the one underlying theme is marketing, and the valuable role marketing plays in the overall success of your business. Today, the top marketing executive (CMO or VP of Marketing) leads many of the most important initiatives for companies, whether it’s taking the lead on innovation, crafting customer service stars to build vital relationships inside and outside of an organization, solving problems to ensure products and companies deliver on their promises, or investing in digital technologies for lead generation deliverables. • I help you create crystal clear vision for ultimate success in your business through marketing • We're going to uncover the hidden challenges that could be sabotaging your ability to get clients, increase your lead generation, improve client retention and grow your business as quickly as you'd like to • And, you'll leave our session renewed, reenergized and inspired to grow your business faster and easier than ever before Outsourced Chief Marketing Executive: Repositions Best-in-Class Distributor, Drives Expansion into New Market Established in 1961 as The E.T. HORN Company, HORN is one of North America’s premier distributors of specialty ingredients, chemicals and raw materials. With representation in 11 western states and in the Southwest, its specialized market segments encompass five distinct distribution business units: Coatings and Building Materials, Advanced Materials, Nutraceuticals, Care Elements and FoodTech. With a successful history of distribution, vast background in food science and love for animals, Lisa Alley – Zarkades seized an opportunity to expand into a new market – the pet food industry. Devoted to improving the overall health and quality of life of animals, Lisa brought together a technical sales force and application specialists to create a new division to assist customers with their ingredient and formulating needs called HORN Animal Wellness. To grow their new division further, HORN Animal Wellness sponsored industry educational events and content. VP, Lisa Alley – Zarkades sought outside expertise to develop and execute their marketing commitments. I was recommended by one of HORN’s valued principals and could work on a part-time basis to meet HORN AW’s business and financial goals. The Animal Wellness division was the smallest, but without a doubt saw the most growth after partnering with me. Overarching marketing strategies I implemented: • Increased Awareness! No more time wasted on pitching credibility and historical business success. The branding tactics and SuperZoo event were SO successful that HORN Animal Wellness was the big buzz, everyone knew who they were and what they did. • Positioned as lead industry educators • Secured diverse new business leads with in the Animal Wellness and Companion Pet industry. • Achieved consistency in design and voice across the Animal Wellness division. • Improved website search results and user experience: ◦ Animal Wellness sponsorship marketing campaigns and content efforts, nonpaid, led to high-ranking referrals to the HORN corporate site. 6th place was generated from Petfood2.0 and 9th place was from SuperZoo efforts. HORN Animal Wellness = Top Ranked Division. ◦ There was a huge response to the email marketing efforts. HORN Animal Wellness leads the landing pages, across the board, for HORN email marketing to the site. In terms of content, Animal Wellness SuperZoo content was listed 9th out of 65 ranked pages on the HORN corporate site. In other words, the site content and crossover marketing efforts created have helped keep the target audience on the HORN site longer and offered more opportunities to promote HORN Animal Wellness. Need more marketing muscle on your management team? I'm your answer. Clients trust me for my industry insights, award-winning creative, game-changing business improvements and winning growth strategies. Companies worldwide have relied upon me to create their brands, launch new products, improve customer loyalty, solve challenges and build more successful businesses. I would love to help you reach your goals too.Susie Hays Greater San Diego AreaNew Arrival
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$6.67/min per minuteNew ArrivalHow Product Development Niche Expansion Can Help Beverage CompaniesSusie Hays • Greater San Diego AreaCreated 8 years ago in Product & Design / IdentityIn The Right Marketing Hands, The Right Things Happen Let’s talk about your products for a minute. Have you analyzed the current or ongoing causes of your business issues? Do they look something like: missing sales targets, losing a market segment to tough competitors or seeing your growth slow? Maybe there is a bigger, more systemic problem at hand? Whatever challenges are standing in the way of your company, it’s critical to understand that the one underlying theme is marketing, and the valuable role marketing plays in the overall success of your business. Today, the top marketing executive (CMO or VP of Marketing) leads many of the most important initiatives for companies, whether it’s taking the lead on innovation, solving problems to ensure products deliver on their promises, or investing in digital technologies for lead generation deliverables. • I help you create crystal clear vision for ultimate success with your products through marketing • We're going to uncover the hidden challenges that could be sabotaging your ability to get clients, increase your lead generation, improve client retention and grow your business as quickly as you'd like to • And, you'll leave our session renewed, reenergized and inspired to grow your business faster and easier than ever before Product Development Niche Expansion and Revenue Growth Effective marketing includes accurately identifying audiences, their drivers, and then developing tailored content that is specifically designed to engage and resonate. This content needs to be released at the right time, and in the right format, to ensure that the targeted decision-makers are reached, understand the message and respond. Although there are differences between consumers, investors and stockholders and B2B audiences, there are opportunities to integrate each in the sales process and offer more value-add perspectives for greater results. KonaRed® Corporation is a Hawaiian coffee company and the pioneer of the USA grown, Hawaiian coffee fruit. The company oversees a vertically integrated supply chain, which starts with the highest quality coffee and coffee fruit from Kona, Hawaii. The company produces three award winning Ready-to-Drink (RTD) cold brew coffee varieties, 100% Kona coffee beans, plus its well established RTD antioxidant juices and 100% Hawaiian coffee fruit powders. KonaRed Corp. also has an industrial ingredients supply division. For KonaRed’s small, but robust team, I provided tools and resources to maximize productivity, improve communications, project management processes and ultimately increase results. Once engaged, I quickly began to evaluate the situation and audited their current position and plans. While working on their deliverables and tactics, I also provided consulting services to implement best business practices for investor relations, b2b communications, inbound marketing, regulator, packaging, social media and sales tools. For KonaRed's recent RTD cold brew coffee, I was the creative director and my consulting company developed great designs that would contribute to KonaRed’s award winning product development. With in months of launching, the Cold Brew Ready-to-Drink beverages won three awards: The 2016 Beverage World BevStar Award, The Gourmet Retailer 2016 Editors’ Pick and SupplySide West 2016 CPG Editors’ Choice. All of these awards are based on, among other categories, the innovation in packaging and positioning against the most important market and consumer trends. Need more marketing muscle on your management team? I'm your answer. Clients trust me for my industry insights, award-winning creative, game-changing business improvements and winning growth strategies. Companies worldwide have relied upon me to create their brands, launch new products, improve customer loyalty, solve challenges and build more successful businesses. I would love to help you reach your goals too.Susie Hays Greater San Diego AreaNew Arrival
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$6.67/min per minuteNew ArrivalHow Branding Can Deliver Growth to Medical Device CompaniesSusie Hays • Greater San Diego AreaCreated 8 years ago in Business / Getting StartedIn The Right Marketing Hands, The Right Things Happen Let’s talk about your brand for a minute. Have you analyzed the current or ongoing causes of your business issues? Do they look something like: missing sales targets, losing a market segment to tough competitors or seeing your growth slow? Maybe there is a bigger, more systemic problem at hand? Whatever challenges are standing in the way of your company, it’s critical to understand that the one underlying theme is marketing, and the valuable role marketing plays in the overall success of your business. Today, the top marketing executive (CMO or VP of Marketing) leads many of the most important initiatives for companies, whether it’s taking the lead on innovation, solving problems to ensure products deliver on their promises, or investing in digital technologies for lead generation deliverables. • I help you create crystal clear vision for ultimate success with your business through branding and marketing • We're going to uncover the hidden challenges that could be sabotaging your ability to get clients, increase your lead generation, improve client retention and grow your business as quickly as you'd like to • And, you'll leave our session renewed, reenergized and inspired to grow your business faster and easier than ever before Building a Brand for More Marketshare, Increased Awareness and Growth A reputable name in the orthopedic industry for 30 years, Bledsoe Brace Systems provides innovative, quality products and exceptional service to its customers and its patients. Bledsoe products are used by orthopedic specialists, spine surgeons, primary care physicians, pain management specialists, physical therapists, podiatrists, chiropractors, athletic trainers and other healthcare professionals to treat patients with musculoskeletal conditions resulting from degenerative diseases, deformities, traumatic events and sports-related injuries. The Challenge When new CEO Greg Nelson acquired managing interest in Bledsoe Brace Systems, it was well known that they had great engineering and products. Their corporate identity and marketing, on the other hand, were outdated and not strong enough to carry the Bledsoe name, brand or overall business model to realize the company’s full potential. Hitting the Mark Greg Nelson and I knew one another both personally and professionally. In fact, Greg had hired me as his vice president of marketing to launch and manage one of his previous businesses a few years earlier. So when Greg acquired Bledsoe, he reached out to me again to tap into my talents and best practices to help his growing company achieve its goals. I was thrilled at the opportunity to help bring Greg’s vision and goals to life. B is for Bledsoe The Bledsoe executive team wanted a logo that was young, aggressive, and current. Given Bledsoe’s superior strength for engineering, I knew it would be meaningful for the industry and their target audiences to mirror this attribute in their corporate identity also. The final logo is one that features a perfectly designed B for Bledsoe backed with strong texture of layered files and beveled edges to create depth. Then the architectural B was reinforced with a square shape that is well balanced, helps enhance the angled edges of the Bledsoe typography, and brings forth the engineering feel as well as the overall refinement of the custom logo.Susie Hays Greater San Diego AreaNew Arrival
Digital Marketing
Public relations
Inbound Marketing
Brand Strategy
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