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Sumit Kumar

Mobile advertising expert for apps & brands at one of the Top 50 Disruptive Companies by MIT Tech Review

$1.67/min

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Digital Marketing

Product Management

Monetization

Mobile Marketing

Mobile applications

Product Marketing

Mobile Advertising

Strategic Partnerships

Mobile Internet

App Marketing

Member since September 2013

Areas of Expertise

$1.67/min per minute
New Arrival

Mobile Advertising for Apps & Brands

Sumit Kumar
Created 12 years ago

I lead the performance and app advertising revenue for InMobi the region. I laid down the foundation for demand side partnerships for partners who were experiencing mobile for the first time along with app developers and mobile first businesses. Evangelizing the use of InMobi’s developer products for app distribution (user acquisition), monetization, user engagement and lifetime value creation tools and analytics is another key focus area for me.

Sumit Kumar

New Arrival

Reviews 12
Answers 5

Digital Marketing

Product Management

Monetization

Mobile Marketing

Mobile applications

Product Marketing

Mobile Advertising

Strategic Partnerships

Mobile Internet

App Marketing

Clarity

Sumit Kumar

Mobile advertising expert for apps & brands at one of the Top 50 Disruptive Companies by MIT Tech Review

$1.67/min

—
0 Calls

12

12 Reviews

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Digital Marketing Product Management Monetization Mobile Marketing Mobile applications Product Marketing Mobile Advertising Strategic Partnerships Mobile Internet App Marketing

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Mobile Advertising for Apps & Brands

I lead the performance and app advertising revenue for InMobi the region. I laid down the foundation for demand side partnerships for partners who were experiencing mobile for the first time along with app developers and mobile first businesses. Evangelizing the use of InMobi’s developer products for app distribution (user acquisition), monetization, user engagement and lifetime value creation tools and analytics is another key focus area for me.

http://www.inmobi.com/inmobiblog/2013/05/27/the-million-download-question-quantity-versus-quality/

Answers 5
Reviews 12

Answers

Sumit Kumar answered

Increase downloads for free app on App Store

-Please get you active users to propagate your app through asking them for reviews in App Store , prompting for Facebook like , share on what's app with friend . With change in AppStore ranking algorithm reviews will help you generate good ranking and place higher in search results.
-If the economics allows gratify them with some offer for referrals ( may excess to any premium feature for a limited time , or points , discounts etc whatever is possible )
- rebuilt you visibility through a campaign where you do 1or burst activities towards weekend starting Thursday evening and sustain with normal activity ( 1/5th of burst) for few days .
- also you must see you LTV per active user and basis that work on activating the dormant users or put this data to use to acquire new user with above mentioned tactics

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App Marketing

Promotions

Sumit Kumar answered

What is the best way to isolate a niche group to target as potential users of our iphone app?

Mobile advertising to target users with high precision and through multiple funnels like handsets, OS , handset models , OS version , geo location, demographics, genre , content etc . Define your user segment based on these parameters . Like to target an Affulent user who is stock market savy... Run a campaign targeting iPhone 5 and iPads 2 and above on apps like Bloomberg , financial times, WSJ etc . Thus you can create your targeting segment and target them by running a campaign through good ad network or directly with publishers.

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Language Teaching

Mobile Marketing

Online Marketing

Sumit Kumar answered

As a new app company still in core development, what's the best way to handle/leverage strategic partner inquiries from orgs like Google and Facebook?

Ensure that the partnership you are getting into is not interfering into your core development process . However a constructive feedback is always welcomed. While you tend to gain a lot in terms of leveraging the scale and reach, technical expertise of these networks , you should ensure that you are following the vision you have started with .

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Strategic Partnerships

Business Strategy

Sales

Sumit Kumar answered

What technical architecture do you suggest for a cross-platform (web and mobile) application?

In my opinion html5 works best in case of cross platform integration. Also this is widely used by developers and accepted by google FB and other bigger platforms so it make sense to go for HTML 5 .

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Mobile applications

Web Applications

html5

Sumit Kumar answered

Can you recommend an alternative to Admob for displaying mobile-related ads on a website?

InMobi is the best alternative to admob for mobile display advertising . The reach is truly global alternatively you can use millennial media

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Mobile Marketing

Mobile applications

App Marketing

Reviews

“Sumit is a detail oriented Manager who thinks before acting. - A level headed,logical & at the same time very charming person. - Knows his job in Toto. - A very mature person in all possible senses. - Definitely an asset for any organisation & a person to be in touch for entire life. I wish him best wishes for the bright carrier. Cheers !”

Rakesh Varma Source: LinkedIn

Sumit is a hard working professional who gives his 100% in any task he undertakes.

Prachi Verma Source: LinkedIn

Sumit is brilliant and trustworthy. It was a real pleasure to work with him in SBI Life.

Laurent Foessel Source: LinkedIn

I've engaged with Sumit on multiple occasions as part of marketing experiments for the Jigsee app, as well as in exploring possibilities of enabling advertising revenue streams within our product.

Sumit was highly responsive to our needs, roping in key players from his team quickly, where required. Sumit came across as highly knowledgeable in his domain, and as someone a client could rely on.

Srikrishnan Ganesan Source: LinkedIn

Sumit is a detail oriented guy and works in an organised fashion to cover all aspects of any assignment he works on. At the same time, he has a good understanding of the larger picture wrt organisational objectives. His spirit for working on new and unexplored territories is infectious. His easy going nature and ability to bring people together is a great asset to any team that he is part of

Vinod Natarajan Source: LinkedIn

Sumit is full of stats and numbers and has a great indepth knowledge of add network traffic. Will not be upset even you enquire multiple times the same thing :)

Aby Varghese Source: LinkedIn

For the past year or so, I watched Sumit successfully put in the time and effort to build a market - one with multiple roadblocks due to an ever-changing landscape - from scratch. And in this high-speed environment of mobile media, Sumit's specialty was keeping his sense-of-humour and calm demeanour intact.

One would often find that the energy level in the office increased due to Sumit's mere presence. For this reason alone, I'd say it was a privilege working closely with him.

Srinivas KC Source: LinkedIn

Sumit has been a pleasure to work with. Over the years that we have known each other, he has always been just a call away. More than anything, Sumit has grown to become a trusted adviser and friend. One whose subject matter expertise can be helpful when one ponders over anything to do with the mobile advertising world! One call to Sumit and all your questions/doubts would fly away! A great person to work with - Very humble and straight-forward! Would definitely love to work with Sumit anytime I have any mobile advertising needs!

Kumaran Mahendran Source: LinkedIn

Sumit is a very focused person who carefully analyzes the business problems and attacks them in the most efficient fashion possible. He invests himself into ideas for the long run and pursues them with a commendable level of belief and conviction. In addition, he is a lot of fun to work with.

Jitender Singh Source: LinkedIn

Sumit is a delightful person to know and to work with. He conducts himself with the lightness of a b-school alumnus but the firmness of a determined entrepreneur. Very conscious of the needs of his customers but very focused on creating value both ways. He is a delight to work with and I'll be very happy to work with him again.

Alap Ghosh Source: LinkedIn

Sumit is a very articulate yet persistent business development guy who has a very good understanding of his services and what it can do for the client . He is very solution oriented from clients perspective and eager to solution it . Look forward to working with him many times over this year

Javed Akkhtar Source: LinkedIn

Member since September 2013