20+ years as a brand, talent, creative & business leader in broadcast radio. This is what I do:
Brand building: For those same 20+ years, I've built mass-market entertainment brands, the kind that reach large, well-targeted audiences. I've done the research. I've defined the positioning. I've crafted the marketing and promotion plans. Who's in your target audience, and how do you plan to reach them?
Revenue generation: Unlike television and print, radio has something in common with digital media: we don't have an "advertising wall". I've worked with advertising partners and helped create revenue-generation programs because that's how radio creatives do business. Let's create more revenue opportunities for you.
Content development: I've spent 20+ years creating content, including developing nationally-syndicated radio shows and comedy bits. I'm still creating content – lots of it – today. Let's make your content as compelling as possible.
Talent development: I've worked with and developed extremely successful major market radio talent, the kind that knows how to grab each audience member's attention. I can help you develop your ability to retain audience and deliver your message effectively.