Founder CRE8BIZ + others. Mentor @ Women in Business | Young Entrepreneurs Stepping Up | Australian Innovation Festival | (re)innovate | Stone & Chalk. Start-up Professional | Advisor.
All new innovative ideas require some level of R&D to increase their commercial feasibility and viability. Who are your customers and do they even want it? Is it first, is it better? I'll do the target marketing or show you how. It's a crucial step.
Expert in researching / identifying targeted distribution channels both online and offline, including distributors, wholesalers, agents and retailers that develop that important first ‘round of business development’ that establishes your innovative new product or technology with preferably larger volume channels rather than one-off-single sale channels, i.e. small independent shop outlets. This unique approach speaks directly with ‘decision makers’ within the targeted organisations such as company Directors, National Senior Purchasing Managers and Product Buyers who are employed on their success in taking on innovative new product ideas, and are generally frank with their feedback and opinion.
I assist you to carryout primary and secondary Market Research and Validation as there is no known market size for innovative ideas because they establish new market niches that have never existed before, therefore market size estimates are just that, guesstimates, that will never be correct, and most will be inaccurate. The only convincing tangible method to estimate a market is to target those who are already selling near or in your proposed markets with other products and ask them “do you like my product”. If they do, then they can let you know how many outlets or distribution channels they have and you can then drop a conservative percentage of these numbers into your Financial Model and run some conservative forecast scenarios. We can do this for you through a combination of our Survey and or Targeted Marketing services whereby we pitch your idea, concept, invention, innovation, gizmo, contraption, board game or app and obtain that hard to come by ‘primary research’ and of course those valuable and commercially important ‘bits’ of information.
As commercialisers of real innovation I'm all about assisting you to conceive, research, develop, design and make unique, novel and never seen before intellectual property (IP). Business is way too hard to be bringing to market another commodity that is purely sold on price, that’s not our shtick and shouldn’t be yours.
Given there are no IP Police, preventing someone from copying your idea needs to be done cleverly to discourage and minimise the chances of it happening.
I assist you to work your angles through the innovation process ‘r’ (Research) + ‘D’ (Development) + ‘C’ (Commercialisation) so that you end up going to market with something inventive, unique and novel in their overall specification and product armour, it may be one piece of unique IP or a combination or multiplicity of many IP elements strategically design and developed together or separately. This IP may remain embedded within the actual innovation away from prying eyes and kept secret or it may be wrapped up in more formal registrations through Patent and or Design applications.