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Clarity

Stephen Steinberg

Arlington, VA

Grew an ecommerce business into a market leader in a sports & fitness niche. Specializes in marketing and sales of physical products as well as automating business processes for lean operations. Traffic optimization, SEO, paid ads, earned media, etc.

$2.00/min

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Marketing Entrepreneurship Social Media Marketing Advertising Marketing Strategy Strategic Planning Business Strategy New Business Development Communication Skills Process Automation

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Accelerating Ecommerce Sales for Physical Products

Accelerating ecommerce sales for physical products is all about maximizing a number of key variables in a unique and effective manner-- targeted web traffic, conversion rate, sales funnel-- and settings up and using the correct tools to make this all possible.

Inbound Traffic Strategies

The way you can drive traffic to your website are literally endless-- organic search traffic, paid search traffic, viral social media campaigns, retargeting, press, blogs, sponsorships. etc -- the only limit is how creative you can get. I was forced to be pretty creative with all of my ventures and quickly figured out what works and why, and what is ineffective and how to improve the variables to maximize opportunities.

Amazon Selling Strategies

Selling on Amazon can be a daunting task if you're not familiar with the best-practices. They also do not provide very good analytics, so the learning curve is steep. As a seller on Amazon for over three years, I know what makes products successful, and how to accelerate the process of becoming a best-seller.

Process Automation

In today's world of cloud SaaS and API integration, there's no reason for your company to be anything less than as lean and as automated as possible. From general processes such as sales funnels and selling strategies, so more specific processes such as bookkeeping for ecommerce websites, lead capturing and order fulfillment, there are highly automated ways to set these processes up to minimize the chance of human error as well as minimize the labor hours required to complete a specific task. With your time freed up, you can put more effort into productive tasks to grow the business as opposed to minute tasks and putting out fires.

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Stephen Steinberg answered

What are some alternate sources of fundraising for first time entrepreneurs after friends and family can no longer offer any additional funding?

After $10,000, I'd readjust your thought process on "raising money", because at this point it's not as issue of needing to raise more money as it is an issue of cash-flow in order to survive.

I'd approach this from two angles-- how can you REDUCE the capital you need to the absolute minimum to improve your product to get to a scalable point, and how can you start GENERATING profitable revenue immediately. Once you figure those two things out, execute, execute, execute!

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Fundraising

Grassroots Fundraising

Raising capital

Stephen Steinberg answered

How do I successfully raise money and awareness for my new company (BoatTests101.com) on Kickstarter or Indiegogo?

Completely understand the need to raise funds in order to move forward with the vision of your business, but I'm not convinced kickstarter or indiegogo (or any other donation-based platform) is your best route.

Do some research on ways to conduct pre-sales, which is essentially what you need. I believe there are some nice wordpress themes + plugins that would allow you to start collecting leads and converting them to paying customers on a waitlist until you hit a specific number. That might be a good option. I believe bigcommerce and shopify also have apps that make that possible as well, if you want to go a more traditional ecommerce route.

Have you thought about just moving forward in a grassroots way-- signing people up one at a time face-to-face, until you have enough paying customers to get going?

Good luck!

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Crowdfunding

Kickstarter

Consumer Products

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Member since June 2014