Stephen has developed over 1,000 marketing plans for existing and new products, trained over 14,850 people globally either directly or with materials he developed, trained in over 500+ seminars, worked with over 600 brand, products and services.
Developed a course for MarkertingProfs in 2014 for Brown-Forman, covering 4 classes of select marketing subjects. Developed all the materials and was video tapped for use in international program for 200+ participants. A second assignment was the subject matter expert for a series of 40 marketing classes for a second private client.
Participated with the American Management Association and Canadian Management Center as a seminar leader, seminar developer and quest speaker in the areas of Marketing, Strategic Development, and General Management. Have developed over 85+ courses, delivered over 400+ public seminars in North America, 100+ on-sight company seminars. Led public, in company and online seminars to meet the marketplace needs.
Providing Marketing mentoring with DME Corporation in Fort Lauderdale the first LED flashlight for the aviation industry was developed, named and launched. He continued on to provide strategic insights to their annual marketing planning process including defining the processes, marketing plan format and developing the first three years.
At Canada Post Corporation worked with the Marketing group during the implementation of strategic planning. Coached one-on-one several product managers through various stages of the process, helping them understand the process and how it could be applied to their particular business unit.
Worked as Interim Director of Marketing for Teleglobe Insurance Systems, a software and database provider to the North American Insurance business. Created the Product Manager system and was the Interim Director of Marketing for two years. This involved the development of marketing plans, executing programs and generating new products and services.
For Hiram Walker Distillery developed and implemented a sales promotion planning system which reduced late materials, focused sales selling time, and reduced over-time 10% increasing the divisions bottom line and increasing brand working dollars.
Increased Canadian Club Whiskey case sales 2% by strategically approaching the right category with in-depth analysis, new advertising, and key national promotions.
Created a new package for Dog Chow using U.S. Designers, and extended to all sizes in the line, increasing shelf impact and generating bottom line savings. Program was also run with Germany and Australia increasing sales in all countries.
Successfully developed and launched Ready-to-Eat Private label cereal business including brand selection, packaging, chain store sell in, and U.S. production and forecasting requirements.
Launched Nature Valley Granola Bars, in Canada, which became a $6 million national #1 brand with a 55-market share and a $2.5 million, gross profit in year one.
