Stephen Lau has a MSc. degree in Biochemistry and has been applying his knowledge in research based analysis to the field of web marketing for the last 15 years. He has worked at several national ad agencies and started his own successful full-service marketing agency (36 people), Engine Creative Inc., where he continued working as a web marketing consultant focusing on search engine positioning, keyword market research analysis, market segmentation, and web analytics services. Engine Creative was acquired by Arlene Dickinson (Dragon's Den) of Venture Communications in 2001.
Stephen has experience in a variety of industries: public sector, retail, telecommunications, e-business, legal, high tech, travel and associations; and has worked on the development of search marketing initiatives for national and multi-national organizations: Cognos, Corel, Nortel, Sears Travel, Navteq, Sunlight Detergent, Alvarez & Marsal, Canada Post,DFAIT, Industry Canada, HRSDC and DND.
SalientMarketing.com is an Ottawa, Ontario based web marketing firm specializing in search marketing (SEM), search engine optimization (SEO), keyword market research, social media Marketing, Wordpress web design + development, YouTube web videos, Google web analytics and web marketing strategies. Stephen is the principal and founder of this Ottawa-based Internet marketing firm.
Through an integrated combination of organic search, paid search and social media marketing, Stephen and his team provides professional services that help clients achieve measurable results with great ROI. In addition to consulting services, Stephen was also one of the founding members of AutoCatch.com, a Canadian used car Online classifieds, that was sold to Metroland Media Group Ltd. for $2 million in 2011.
Specialties:search engine optimization - SEO
search engine positioning - SEP
Search engine marketing - SEM
Google Search Rankings
Google Page Rank
Google Local Search
Web site design
Web Application programming
Content Management Systems - CMS
Google Search Appliance (GSA)
Google Web Analytics