I help clients define and align on what makes them RAD ( relevant, authentic and distinctive) so they can stand out and grow. I have built this expertise at agencies like JWT and McCann WorldGroup for clients like Kraft, Coors, and Amex and tech companies like Fastly, and many other start ups. I understand both the creative and strategic aspects of building a successful brand and will help you develop a foundation that's based on customer empathy, while staying true to your vision and values.
