A globally recognised executive leader and thought leader, twice named among the Top 50 Global Players in Influencer Marketing, with a proven track record of driving transformation, operational excellence, and strategic integration across multiple industries. With experience chairing industry committees and setting standards in influencer marketing, I offer unique expertise at the intersection of brand strategy, influencer integration, and process optimisation. My career spans senior leadership roles in banking operations—including Deputy Global Head of Operations at Lloyds and Head of Middle Office at Deutsche Bank—where I successfully executed large-scale operational transformations, governance enhancement, and risk mitigation. Transitioning into influencer marketing, I founded R-Squared Agency, South Africa’s leading influencer marketing firm, before expanding into advisory services. Today, as an independent consultant, I leverage my dual expertise, advising global brands, agencies, and corporates in integrating influencer marketing into comprehensive brand and media strategies while also enhancing organisational efficiency, process optimisation, and operational scalability across sectors. My focus remains on aligning strategic vision with operational resilience, enabling businesses to thrive sustainably in complex, dynamic environments.