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Clarity

Shannon K. Steffen

Milwaukee, Wisconsin

20+ years of SEO & Digital Marketing Experience.

My passion is your success - search engine optimization (SEO), search engine marketing (SEM), social media optimization (SMO), e-commerce business strategy, Internet brand management and business coaching. With diverse marketing, web and technical skills and a wide range of industry experience from e-commerce to offline companies looking to succeed online. My expertise complements all hands-on technical business solutions.

Why take my advice?

I have over 18 years of experience delivering search related marketing services to all industries and all sizes of company. I understand that every business has specific requirements and therefore every campaign is unique.

My goal is to empower my clients to learn from my own global e-commerce and entrepreneurial experience so that together we can push the boundaries of the strategies and maintain long-term sustainable results.

My strong set of underlying values are at the heart of the business which reflect my moral principles both internally and externally in how the business operates. This integrity manifests itself in the business belief for an honest and transparent approach in everything I do.

Find out more at https://www.linkedin.com/in/shannonksteffen/

$2.50/min

9 Calls

35 Reviews

44 minutes
Avg. call

Social Media Marketing SEO Search Engine Optimization Personal Branding E-commerce SEO Strategy Online Branding Internet Strategy Organic Search E-commerce SEO

Call me to talk about

Advanced SEO for Entrepreneurs

The essentials of SEO which every entrepreneur needs to know about. Whether you will do search engine optimization yourself, or are planning to hire someone for it. Let's talk about how to get your website to Stand Out and Get Found Online TODAY.

Get Found Online With Human SEO

Who cares if people come to your website if they don't convert? I evaluate and test existing site's content, layout, keyword phrases, and server infrastructure to determine search engine optimization needs - for results. Through keyword market research on targeted markets searching habits, competition analysis reports, rank reports, data analysis and statistical SEO campaigns are created to project current search engine algorithms. Organic "white-hat" tactics are utilized to produce solid high rankings for numerous keywords in Google, Yahoo, MSN & Yahoo!

http://exciramedia.com

Social Media Optimization Strategies for Entrepreneurs

I have a passion for all things social media and teach companies how to optimize online connections for greater return on investment (ROI). I identify the most relevant social networking sites and tools for increasing your online visibility, promoting your brand, and develop a search engine friendly online marketing strategy for ongoing promotion to search engines and social networking sites like Facebook, Twitter and YouTube for building brand awareness with most relevant search terms.

Business Branding & Digital Marketing

As President and Human SEO business strategist at Excira Media, I have been responsible for creating cutting-edge, affordable solutions for small to mid-sized companies, including technical ecommerce solutions, search engine optimization (SEO) services and social media brand management. My technical experience spans more than 15 years in Information Technology, content management systems, and multiple years of experience with Monster.com and Cafepress.com. I have presented at conferences internationally, own a number of successful e-commerce websites and is currently writing my first book on “Human SEO”.

http://exciramedia.com/hire-us/customized-seo-consulting-services/

Answers 5
Reviews 35

Answers

Shannon K. Steffen answered

What platforms/services can be integrated 2 create report mgmt platform for seo resellers.Main features:dashboard,link report,rank tracking,order mgt.

This is definitely a tricky question as many platforms and services for SEO reporting are out of date and not current with the newest search engine algorithm changes. As there could be 100 or more algorithm changes on Google alone, each month, you need a solid platform that is reliable and timely.

The two that I recommend you check out are Moz.com and Raven Tools. Moz is my preferred platform as the team is always on the cusp of breaking SEO news and changes.

If I can further help you, give me a call.

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SEO

Search Engine Optimization (SEO)

Search Engine Optimization

Shannon K. Steffen answered

In looking at the answers about online marketing I've been getting here, the "experts'" blogs have little readership. Is their advice still good?

If the "experts" do not show their expertise through the success of their own online marketing campaigns, then they are not an expert. That does not mean that they do not know what they are talking about but, rather, that they don't make it a priority to implement their own techniques for their own business success. The best leaders in the field take the time to build their own brands - as well as the brands of their clients.

If there is anything else I can do to help you, let's connect.

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Social Media Marketing

Content Marketing

Online Marketing Strategy

Shannon K. Steffen answered

How can one be unique with e-commerce these days? Are their any opportunities within e-commerce that can greatly increase traffic and sales?

There are a great deal of opportunities when it comes to e-commerce. The level of opportunity depends on your geography and service.

The key to success, with an e-commerce portal, is to stand out above your competitors. To do this, you need to first outline the personality (brand) of your company and form the culture around it. People want to do business with companies they know, like, and trust. You have to convey your passion and authority for your products or services in order to success in e-commerce.

For example, I have a number of e-commerce shops that sell gift items. One of my most successful is centered around a specific dog breed. I not only have this breed as my dogs but I offer advice to my customers as well. My customers not only can tell that I stand by my products but that I "get" them and know first-hand what it's like living with this specific breed.

If I didn't have that passion and personality, this specific shop would never have become successful.

Need further help? Just schedule a call with me.

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E-commerce

Shannon K. Steffen answered

What support software do most marketplace startups use? Is it custom, or a SaaS product like Zendesk, Desk.com or Uservoice

This really depends on your target audience but Zendesk allows for scalability that most startups need. You would need to gauge the level of knowledge needed for your agents - which is dependent on your startup industry.

For example, if you are a company like AirBNB, you may not need an extensive knowledgebase for your outsourced agents because the website users are not going to ask specific programming questions. However, if you are a technology company, your agents may need backend white-papers to help customers solve functionality problems themselves.

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Marketplaces

Online Marketplace

Lean startup

Shannon K. Steffen answered

What is the best reference book to develop a solid business plan for an e-commerce retail sales site?

This really depends on the type of e-commerce platform and the platform on which it is built.

For my e-commerce clients, with less than 1,000 products, the best business plan reference book would be The Success Principles by Jack Canfield. However, you must first understand the triggers you would need to captivate and persuade your audience to purchase. For that, I would recommend Fascinate by Sally Hogshead.

When you start to get into the larger e-commerce retail websites, you run into more dynamic data and database strategies to ensure that your website runs smoothly and can be indexed by the search engines properly. The book recommendation would depend on what platform your website is built. However, Don't Make Me Think by Steve Krug would be a good starting point as the business plan would be contingent on the flow of the website and customer purchase power.

If I can further help you in any way, contact me. I'm always here to help.

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E-commerce

Business Plan Formulation

Reviews

I had a great call with Shannon she certainly knows her stuff when it comes to SEO and Google but she also has experience from her own sites so was able to share her business insight in the context of a drop in organic traffic.

Source: Clarity

Such a professional...very wise and intuitive. She's the BEST!

Carole Baker Source: Clarity

Shannon is very knowledgable in her subject matter and very helpful in explaining things. My call with her was very productive.

Matt Kennedy Source: Clarity

Shannon offered a wealth of tips in the short 30 min conversation with her

Jaishree Knauff Source: Clarity

Shannon is fantastic. Great knowledge. Concise. I got a TON of info in a short period of time. Great at breaking things down into top priorities and manageable steps.

Courtenay Ennis Source: Clarity

Aside from being super easy to talk to, Shannon helped me more in that ONE call than I even imagined she would. After the call, I felt empowered, educated and enthusiastic about what I learned and how to better manage my business (specifically my website). Best money spent in a long time! Looking forward to more of this in the future! Thanks a million!

Jessica Rosengard Source: Clarity

Shannon has always been a wealth of info, very personable and great to work with. She steared me in the right direction to solve my current issue, as always, she's a great resource and thought leader.

Russ Nadasdy Source: Clarity

I am pleased to right a letter of recommendation for Shannon Steffen. Shannon has excellent communication skills. In addition, she is process driven, extremely organized, reliable and technically sound. Shannon can work independently and is able to follow through to ensure that the job gets done. She is willing to work on any project that is assigned to her. Shannon was quick to volunteer to take on additional tasks. Shannon would be a tremendous asset for your company. If you have any further questions with regard to her background or qualifications, please do not hesitate to contact me.

Randy Lee Source: LinkedIn

Shannon is a uniquely talented individual with many attributes. She is an ambitious professional with the drive to excel in whatever that she is charged with.

Her creativity is exceptional and the desire for excellence is rare, I strongly recommend Shannon to you either in a company setting or as your vendor “service provider”. Her quality of work will satisfy whomever that may seek her services. With her educational, technical, and passion for customer support services Shannon is your choice for a service provider.

Tahir Hassan Source: LinkedIn

I had the pleasure to have worked with Shannon while at Outsourcing Solutions Inc. I found her to be an outstanding associate and asset to the Support Services Center.

Shannon was responsible for ensuring Remedy (problem) tickets were tracked from beginning to resolution as well as handled day to day operations within the center. She is an exceptional communicator and a seasoned professional who would be an asset to any organization.

Mark Glass, CISM, CRISC Source: LinkedIn

Shannon has been a pleasure to work with at OSI Collections. Her work ethic and attitude well exceeded others. She was very advanced in her knowledge of technologies and was always striving to learn more. I would, without question, work with her again.

Phil Juopperi Source: LinkedIn

Member since November 2013