the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University

Categories

Browse Search

Loading...

Clarity

Seth Waite

Las Vegas, NV

Successful entrepreneur. Expert at growing Fortune 500 businesses. Strategist and auditor. Digital marketing leader, executor, and analyst. I get my hands dirty.

I have worked with big companies like Virgin, Walmart, Sam's Club, Mayflower, United Van Lines, and many more in a variety of industries. Not only can I help the big guys, but I've been able to pull out what works for them and create scientific processes that work for anyone -- whether you are running solo, micro, small or enterprise businesses.

$3.33/min

1

1 Call

11

11 Reviews

35 minutes
Avg. call

Growth Hacking Digital Marketing Social Media Social Media Marketing Email Marketing Digital Strategy Content Marketing Content Strategy Content Management Growth Strategies

Call me to talk about

Content Marketing Strategy -- Traffic & Sales Generation

I work as a content strategist and marketer for some of the biggest brands/retailers in the world. I've learned scientific processes for developing content that works.

I can help you identify content to create, show you how to develop it quickly and efficiently, and promote it to drive tens of thousands of visitors interested in your topic.

Search Engine Strategy -- More Than Optimization

As a content and search strategist for the biggest companies in the world, I've found the smartest ways to build sales from search engines.

My strategies are custom to each need and help to develop the quickest long-term traffic drivers to your digital properties. I perform audits, develop strategies, consult and get my hands dirty. My experience ranges from enterprise eCommerce -- to the creation of brand new websites.

I've not met a company I couldn't help increase revenues and decrease costs.

E-Commerce Growth Strategy -- Build, Expand & Optimize

E-commerce is a complex system of technologies, marketing, customer service, merchandising, cash-flow and much more. It takes someone who has been on both sides of the industry to really put together a winning company.

I have been both the lead in-house Marketer and Technologist as well as work for Agency providers of strategy and execution. My experience includes examples of rapid growth, reducing expenses, improving technologies, and making the customer experience better.

Inbound Sales & Lead Generation -- High-Yield Growth Strategies

You know the feeling of trying things that just don't seem to be working. It's frustrating, tiring and usually expensive. Let's stop it.

I've worked with Fortune 100 brands to create retail and business funnels that generate significant new qualified leads & sales. I can help you do the same.

Whether you need someone to talk through a strategy, help you develop your own, audit your ideas & execution, or help you understand your next steps --- I can help you fast.

It takes just a few minutes to get smart, measurable advice you can test and try immediately.

Content Strategy --- Developing Content That Works

Content marketing is all the rage in digital marketing right now. It's because when it is done right, it works.

The part that doesn't work for most people is the process of actually creating the kind of content that is right for your goals. Here's where I can help.

I've worked with some of the biggest brands and largest retailers in the world to help them redefine themselves, establish new high-powered acquisition channels, develop scaleable content processes, and create thousands of pieces of content.

My process revolves around 4 core areas which I will help you understand and work within:

#1 - Planning
#2 - Production
#3 - Publication
#4 - Promotion

I look forward to helping you feel confident about your content by giving you personal advice on content strategy.

Answers 2
Reviews 11

Answers

Seth Waite answered

Many businesses hire an Internet advertising agency to run their online marketing campaigns but fail to get positive ROI, why is that?

You might be interested to know that I have been on both sides of this conversation. I have managed in-house marketing for a large ecommerce company and also ran strategy at a digital agency for some of the biggest businesses in the world.

The problem with most online marketing campaigns run by digital agencies consist of two real reasons.

#1 - Most agencies don't do their homework. Online marketing campaigns require lots of work upfront. Smart campaigns, customized to your individual business bring the best results -- but most agencies don't really think about your business. Agencies too often only think about how to get you to sign the contract.

They don't know your products or understand your customers.

Also, if you start a campaign without clear objectives, tools for measuring, and back-up plans for when things don't go as planned you will find yourself in trouble.

#2 - The second factor that plagues online marketing campaigns but is easily fixed (especially if you already are doing #1) is optimization.

You start the campaign small to save money and effort. You find what works. Then once you know what is working you stop doing what isn't working and spend your efforts at ramping up what is working.

Then you continue to test and refine your marketing campaign. Continuous optimization creates significant cost savings which is a major factor to ROI.

If you can't reduce costs it requires you to make a significant amount of new revenue to make up for over spending.

These two factors drive a lot of the issues businesses have with agency led digital marketing. If you need help at getting the most from a marketing agency, or just need to know what you can do to drive strong, measurable ROI let me know.

A few minutes can save you a lot of headaches. I'm just a call away.

Schedule a call • Share • Flag

Internet Marketing

Online Marketing

Seth Waite answered

What's the best way to aim for $200k in sales this year from my web design/digital marketing business?

You've got goals and that is the right first step. I have successfully run and now market and sell services in the digital marketing and web development industry. Our companies growth last year doubled the year previously and this year already is looking to do the same. So I've been where you are with a startup that's looking to hit it big in this niche.

There are a few things to consider when driving sales to a design/marketing agency:

#1 - Understand your universal metric. In most agencies it is billable hours. If this is the case know your costs (labor, overhead, fees, etc.) and understand your profit margin. Using a universal metric like billable hours helps you to easily and successfully make strong financial growth plans. Success and progress can be measured from this single metric.

#2 - Create a conversion funnel that helps you track your progress. If I knew that I needed 4,000 billable hours per year to hit my goal of $200k in revenue then I know that every month I need to complete 334 hours of billable work. That number not only helps me manage my sales but also my labor, resourcing, etc.

I would use the conversion funnel focused on the following stages: prospects > progressing > proposal delivered > closing. Then I would break down goals for each of these stages based on previous conversion rates (percentage of leads going from one stage to the next).

If I know I can land 50% of all of the proposals I deliver than I need to figure out how many progressing leads I need to get to that point. You essentially work backwards here.

#3 - You have your universal metric and you know your individual stage goals and conversion rates between stages (which you can work on improving). Now you need to find the top locations your prospective customers are congregating online and offline (don't forget this part). Then you use a targeted message to connect with your prospective client opportunities to help them understand how you solve their problems.

There are lots of ways to find, market and sell to clients in the web design and digital marketing niche. I've got lots of successful experience doing it.

Let's talk through how you can do this for your own business and dive into the specifics. Hope this helps!

Schedule a call • Share • Flag

Business Development

Reviews

Very smart marketing expert with organized thought process. We will definitely schedule a follow up call with him.

Frank Kasimov Source: Clarity

Seth lead a seminar on landing page design that was informative and helpful. He had obvious technical expertise, but explained all concepts in a vocabulary that was accessible without any prior knowledge of the domain.

Joe Henriod Source: LinkedIn

Seth is a marketing visionary with his feet firmly planted in reality. This is a hard combination to find in our industry. Seth has a very unique ability to see industry trends and consumer insights and distil those down to achievable tactics. What has made Seth such a valuable player when we've worked together is how well rounded he is. He understands strategy, marketing, SEO, search, social, technology and can even write code if needed. With such a diverse skill set, Seth adds value to every conversation and problem he's brought in on. A true problem solver in every sense of the word!

Joe Saumweber Source: LinkedIn

Seth is a pleasant mix of intelligence, strong work ethic and curiosity. I had the pleasure of working with him on digital projects for Rockfish Interactive. I quickly gravitated towards his calm demeanor and was pleased by the quality of his work.

Seth's thoughtfulness can not be lauded enough. He takes a task, understands it and tackles it with thoroughness and expertise. Seth would be an outstanding addition to any company, especially one in the marketing sector with a need for critical thinkers.

Ryan Kite Source: LinkedIn

As a professional communicator, Seth exhibits a deep understanding of marketing, writing, and generating digital engagement. He's exceptional with words, sharing key messages for target audiences. Both on- and off-line, Seth's got a great personality and sense of humor. Adding to the combination, you feel enlightened in his presence because he's just such a smart guy. No matter where he goes in his career, Seth will leave a wake of success. Without reservation, I highly recommend Seth Waite.

Crystalee Beck, MA Source: LinkedIn

Of particular note in working with Seth was the sheer volume of high-quality output. I watched Blogussion grow from a well-designed blog devoid of cornerstone content...to a thriving destination full of rich information.

Seth was instrumental in the growth phase without a doubt, and he managed to do it while managing a mountain of other professional responsibilities. I'm still impressed.

Willie Jackson Source: LinkedIn

I've known Seth for years, and can say nothing but wonderful things about him. His knowledge base is remarkable as it relates to a wide variety of topics such as Google optimization, Linkedin and Twitter marketing, website design and strategy, sales and marketing, and general business strategy. Seth is very bright, talented, and passionate about his line of work. Most importantly, Seth is a trustworthy individual with highly ethical values.

private private Source: LinkedIn

Seth has a deep knowledge of social media, blogging and online marketing. He is dependable, trustworthy and generous in sharing his knowledge and helping other people tap into the power of Internet marketing.

Annabel Candy Source: LinkedIn

I've known Seth professionally for over two years, and all my interactions with him have been worthwile, productive, and personalized. We have entrusted our company website to his expertise and have been pleased with the results in terms of design, content, search engine optimization, hosting and support. I highly recommend his company's services.

http://advancedendocare.com/

Steve Hansen Source: LinkedIn

Seth is extremely knowledgeable in his field. More importantly, he effectively communicates his knowledge to those in need of his advice and services in a way that is both easy to understand and to apply. His willingness to assist on even the most basic of issues sets him apart from the crowd.

Nathan Bogart Source: LinkedIn

Seth knew how to take a very saturated niche for a blog about blogging and empower it with good search-engine-optimized content that led it to be the in the top 3 blogs about blogging.

Derek Jensen Source: LinkedIn

Member since January 2015