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Seth Waite Fortune 500 Strategist, Growth Expert & Marketer

Las Vegas, NV
Successful entrepreneur. Expert at growing Fortune 500 businesses. Strategist and auditor. Digital marketing leader, executor, and analyst. I get my hands dirty. I have worked with big companies like Virgin, Walmart, Sam's Club, Mayflower, United Van Lines, and many more in a variety of industries. Not only can I help the big guys, but I've been able to pull out what works for them and create scientific processes that work for anyone -- whether you are running solo, micro, small or…

Areas of Expertise

  • Reviews 11
  • Answers 2

Very smart marketing expert with organized thought process. We will definitely schedule a follow up call with him.

Source: Clarity Frank Kasimov Jan 13, 2015

Seth lead a seminar on landing page design that was informative and helpful. He had obvious technical expertise, but explained all concepts in a vocabulary that was accessible without any prior knowledge of the domain.

Source: LinkedIn Joe Henriod Jan 10, 2015

Seth is a marketing visionary with his feet firmly planted in reality. This is a hard combination to find in our industry. Seth has a very unique ability to see industry trends and consumer insights and distil those down to achievable tactics. What has made Seth such a valuable player when we've worked together is how well rounded he is. He understands strategy, marketing, SEO, search, social, technology and can even write code if needed. With such a diverse skill set, Seth adds value to every conversation and problem he's brought in on. A true problem solver in every sense of the word!

Source: LinkedIn Joe Saumweber Jan 10, 2015

Seth is a pleasant mix of intelligence, strong work ethic and curiosity. I had the pleasure of working with him on digital projects for Rockfish Interactive. I quickly gravitated towards his calm demeanor and was pleased by the quality of his work.

Seth's thoughtfulness can not be lauded enough. He takes a task, understands it and tackles it with thoroughness and expertise. Seth would be an outstanding addition to any company, especially one in the marketing sector with a need for critical thinkers.

Source: LinkedIn Ryan Kite Jan 10, 2015

As a professional communicator, Seth exhibits a deep understanding of marketing, writing, and generating digital engagement. He's exceptional with words, sharing key messages for target audiences. Both on- and off-line, Seth's got a great personality and sense of humor. Adding to the combination, you feel enlightened in his presence because he's just such a smart guy. No matter where he goes in his career, Seth will leave a wake of success. Without reservation, I highly recommend Seth Waite.

Source: LinkedIn Crystalee Beck, MA Jan 10, 2015

Of particular note in working with Seth was the sheer volume of high-quality output. I watched Blogussion grow from a well-designed blog devoid of cornerstone content...to a thriving destination full of rich information.

Seth was instrumental in the growth phase without a doubt, and he managed to do it while managing a mountain of other professional responsibilities. I'm still impressed.

Source: LinkedIn Willie Jackson Jan 10, 2015

I've known Seth for years, and can say nothing but wonderful things about him. His knowledge base is remarkable as it relates to a wide variety of topics such as Google optimization, Linkedin and Twitter marketing, website design and strategy, sales and marketing, and general business strategy. Seth is very bright, talented, and passionate about his line of work. Most importantly, Seth is a trustworthy individual with highly ethical values.

Source: LinkedIn private private Jan 10, 2015

Seth has a deep knowledge of social media, blogging and online marketing. He is dependable, trustworthy and generous in sharing his knowledge and helping other people tap into the power of Internet marketing.

Source: LinkedIn Annabel Candy Jan 10, 2015

I've known Seth professionally for over two years, and all my interactions with him have been worthwile, productive, and personalized. We have entrusted our company website to his expertise and have been pleased with the results in terms of design, content, search engine optimization, hosting and support. I highly recommend his company's services.

http://advancedendocare.com/

Source: LinkedIn Steve Hansen Jan 10, 2015

Seth is extremely knowledgeable in his field. More importantly, he effectively communicates his knowledge to those in need of his advice and services in a way that is both easy to understand and to apply. His willingness to assist on even the most basic of issues sets him apart from the crowd.

Source: LinkedIn Nathan Bogart Jan 10, 2015
Seth Waite, Fortune 500 Strategist, Growth Expert & Marketer answered:

You've got goals and that is the right first step. I have successfully run and now market and sell services in the digital marketing and web development industry. Our companies growth last year doubled the year previously and this year already is looking to do the same. So I've been where you are with a startup that's looking to hit it big in this niche.

There are a few things to consider when driving sales to a design/marketing agency:

#1 - Understand your universal metric. In most agencies it is billable hours. If this is the case know your costs (labor, overhead, fees, etc.) and understand your profit margin. Using a universal metric like billable hours helps you to easily and successfully make strong financial growth plans. Success and progress can be measured from this single metric.

#2 - Create a conversion funnel that helps you track your progress. If I knew that I needed 4,000 billable hours per year to hit my goal of $200k in revenue then I know that every month I need to complete 334 hours of billable work. That number not only helps me manage my sales but also my labor, resourcing, etc.

I would use the conversion funnel focused on the following stages: prospects > progressing > proposal delivered > closing. Then I would break down goals for each of these stages based on previous conversion rates (percentage of leads going from one stage to the next).

If I know I can land 50% of all of the proposals I deliver than I need to figure out how many progressing leads I need to get to that point. You essentially work backwards here.

#3 - You have your universal metric and you know your individual stage goals and conversion rates between stages (which you can work on improving). Now you need to find the top locations your prospective customers are congregating online and offline (don't forget this part). Then you use a targeted message to connect with your prospective client opportunities to help them understand how you solve their problems.

There are lots of ways to find, market and sell to clients in the web design and digital marketing niche. I've got lots of successful experience doing it.

Let's talk through how you can do this for your own business and dive into the specifics. Hope this helps!

Seth Waite, Fortune 500 Strategist, Growth Expert & Marketer answered:

You might be interested to know that I have been on both sides of this conversation. I have managed in-house marketing for a large ecommerce company and also ran strategy at a digital agency for some of the biggest businesses in the world.

The problem with most online marketing campaigns run by digital agencies consist of two real reasons.

#1 - Most agencies don't do their homework. Online marketing campaigns require lots of work upfront. Smart campaigns, customized to your individual business bring the best results -- but most agencies don't really think about your business. Agencies too often only think about how to get you to sign the contract.

They don't know your products or understand your customers.

Also, if you start a campaign without clear objectives, tools for measuring, and back-up plans for when things don't go as planned you will find yourself in trouble.

#2 - The second factor that plagues online marketing campaigns but is easily fixed (especially if you already are doing #1) is optimization.

You start the campaign small to save money and effort. You find what works. Then once you know what is working you stop doing what isn't working and spend your efforts at ramping up what is working.

Then you continue to test and refine your marketing campaign. Continuous optimization creates significant cost savings which is a major factor to ROI.

If you can't reduce costs it requires you to make a significant amount of new revenue to make up for over spending.

These two factors drive a lot of the issues businesses have with agency led digital marketing. If you need help at getting the most from a marketing agency, or just need to know what you can do to drive strong, measurable ROI let me know.

A few minutes can save you a lot of headaches. I'm just a call away.

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